Guides to AR in social media, interviews with Creators, tips for marketers and influencers

First Instagram Branded AR Effects

Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]

Instagram AR Basics: How to Use and Publish Branded Effects

A few days ago Instagram AR beta was opened. It means that from that moment everyone, including brands, can publish their own AR effects on Instagram. It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen […]

Getting Started with Augmented Reality Marketing

Augmented Reality (AR), is a technology that puts a computer-generated image over a user’s view of the real world, thus enhancing or changing it in a particular way. Unlike VR, it doesn’t replace the real world completely but interacts with it instead. It has already been used in medicine, military or factories. A few years […]

Influencer AR Mixed Marketing – Emergence of a New Social Media Market

There are dozens of articles vaguely covering the topic of convergence of AR tech and Influencer marketing techniques, which “will influence the future social media trends”, hanging somewhere in the long-forgotten corners of the web, covered in dust and carefully made assumptions. If that is the case, why would you want to read another one […]

Sports Events’ AR Playbook

One year ago, I’ve started my adventure with Lenslist Blog by preparing the collection of Best Lenses of World Cup 2018. A lot of great AR effects were created for this special occasion, but frankly, it wasn’t that surprising to me. Why? Because sports events are a huge part of the entertainment industry and they […]

AR Revolution for Brands on Instagram

If you are an Instagram user there is no doubt you have come across Augmented Reality (AR) effects while going through your Instagram Stories. At the moment, only individual Creators enrolled for closed beta program are able to create and publish such effects using Facebook’s Spark AR platform. All funny masks, 3D models and virtual […]

AR Trends Among Music Bands

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

How Augumented Reality is taking over Travel Industry

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

AR Revolution in Automotive Industry

After two articles dealing with the topics of AR technology in Beauty and Movie & TV Series business (that you can catch up with here and here), it is now time to talk about the automotive industry. It might go unnoticed how the augmented reality solutions are being implemented into the products and marketing campaigns […]

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