Augmented Reality in digital marketing Until the expected future development of AR glasses, smartphones are the main medium for AR entertainment. As there are two cameras on every mobile phone, there are also two basic types of AR effects. First are those used within the front camera, interacting and altering users’ faces. Second are used […]

As all the videos from the conference are available at Facebook Developers Website, the best thing to do with this article was to keep it short and simple – just to point out everything new that had been announced, share some overall thoughts on and from the panels and add some references for what’s worth […]

After the announcement of Messenger & Instagram branded AR effects during last year’s F8 Conference, Facebook AR developers focused their attention on the (still) most important Facebook’s advertising medium: News Feed. And so, as Messenger Chatbots are a perfect distribution platform for Facebook Camera Effects when pushing your subscribers, News Feed AR ads were made […]

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

Portals are the closest thing to VR that augmented reality has to offer. It doesn’t mean, though, that either of them is better or worse – they’re just different. In case of swaping the world around you completely, AR has one obvious advantage: you can do it using only your smartphone. And so, with the […]

It’s been six months since we’ve reached the number of 300 lenses collected on Lenslist, and now we would like to proudly announce that from this moment we’ve managed to multiply it by 10! Our database consists now of over 3000 Facebook Camera Effects and Snapchat Lenses. What is more, almost 600 of them which […]

During Facebook’s annual conference for developers and businesses we got a glimpse of what’s next for Facebook, Instagram, and Messenger in terms of AR, bots and few other game-changing solutions. We gathered all the new stuff in a brief summary, so that you can have a full understanding of what the future holds for Facebook […]