In the tech industry, innovation is the only way to progress. Whether it’s a new tool or a platform update, each next step has the potential to reshape how we work, create, and connect. Augmented Reality, a space thriving on technological advancements, is now being transformed again, this time by the power of GenAI. AI […]

Augmented Reality filters on social media have the power to do something few other formats can: transform passive viewing into a participation-based experience, accessible for all users. When something goes viral online, countless creators quickly hop on the trend, remixing and reshaping it to keep audiences entertained. One of the latest examples of this is […]

The XR events calendar for 2025 promises an exciting journey for tech enthusiasts, creators, and innovators worldwide. From immersive XR showcases to groundbreaking AI conferences, this year’s lineup offers something for everyone. These events provide the perfect opportunity to stay ahead of industry trends, connect with like-minded professionals, and explore the latest advancements shaping the […]

AI-enhanced AR filters have captivated users’ attention from the moment they first appeared on social media. Platforms like TikTok and Snapchat have leveraged the hype surrounding artificial intelligence to create even more personalized experiences. Users can now transform themselves into their favorite characters from movies, TV shows, and comic books, joining pop-culture trends and significantly […]

While living in the 21st century comes with the privilege of increased mental health awareness and access to resources supporting us in our everyday lives, it wasn’t always the case. With its new experience, Snapchat aimed to underline the connection between arts and our wellbeing, showcasing the stories of people who made history in music, […]

We often say that AR can transform the world around us, and this time, we mean it literally. Buildings covered in blooming flowers, world-famous landmarks destroyed or redesigned, fun AR games in real-life surroundings, an interactive tourist guidebook; there are tons of options to pick from, dozens of new ways to augment your reality. 😉 […]

Each year, Cannes Lions is a beacon of innovation, drawing the most creative minds from all over the world, fostering connections, encouraging ideas exchange, and celebrating the most innovative campaigns. And this year was no different. But where’s Augmented Reality standing amidst all the innovations? AR is no stranger to Cannes Lions. The technology is […]

While changing the company’s logo for 30 days and calling it a day has become the most popular way for brands to celebrate Pride Month, we’re definitely past the time when it’s enough. So what should brands do instead? There are many ways to support the LGBTQ+ Community, not only during Pride Month but all […]

Want to make your AR Effect go viral? Follow these tips, and watch your exposure grow. We talk a lot about AR Filters and how they are a powerful marketing tool. If the effect succeeds, it can significantly increase the campaign’s engagement, reaching many new potential customers. But how exactly can Creators and Marketers ensure […]

Most people at least once dreamt about entering a fictional world and living the exciting adventures of the main characters. Luckily, with Augmented Reality, those wishes are not so far from coming true. In just a few clicks, we can dive into the most extraordinary worlds of movies and TV shows, feeling like those stories […]