Guides to AR in social media, interviews with Creators, tips for marketers and influencers

First Look at F8 2019 – Joining & AR Schedule

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

Valentine’s Day AR Collection

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]

AR talks | Kym Fiala

We are excited to guest Kym Fiala, one of the four Co-Founders of Pixel Chefs – the most well-known African representative of AR family, official Spark AR Partner and the author of many Snapchat, Facebook and Instagram Effects. Hi Kym! For starters, please tell us something about yourself and your way to Augmented Reality world. […]

AR + Messenger: What Is Now (Part 2)

Although, as it’s already been said in the first part of this article (AR + Messenger: What Will Be), branded AR effects are still yet to come to Messenger Chatbots, there is a way to use Facebook Camera Effects inside them effectively. There are not many case studies of such usage, but existing ones are […]

AR + Messenger: What Will Be (Part 1)

F8 2018 Conference: back to the future Sometimes, in order to see the future, we have to take a look back. This is the case when we want to talk about Facebook Messenger custom Camera Effects. Announced in detail and with a few case studies during the 2018 F8 Conference, the integration of AR with […]

Sweetened Reality: Confectionery AR Marketing

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

How Augumented Reality is taking over Travel Industry

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

Christmas AR Gathering

We all know that Christmas provides a huge boost for marketing activations. So, from the business viewpoint, Christmas time is a perfect opportunity for boosting sales and building a positive image. On the other hand, consumers might get fed up with the overwhelming amounts of similar content surrounding them both in the streets and on […]

Spark AR Community Challenge Winners

Over two months ago Spark AR Studio has become available on Instagram. Any of the Spark AR Creators could apply to be a part of beta (and still can, here). Following this, Spark AR Community’s Admins announced a contest, the Spark AR Community Challenge, for the best Instagram Camera Effect. The participants had a chance […]

AR talks | Jinnie The Wew

After three interviews with well-renown Spark AR creators – Piotar Boa, Marc Wakefield and Josh Moore we are delighted to present our talk with one of the most influential creators from Snapchat’s Lens Studio. With almost half billion views, over 14M scans, 16M shares and dozens of highly viral and shareable lenses our guest today […]

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