As the F8 2019 Conference has ended, we take a look at what has been said about Augmented Reality during those two days between April 30 and May 1. Many point out that this time the role of AR was not so big as during last year’s F8, with the main accent put on privacy, […]

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]

We all know that Christmas provides a huge boost for marketing activations. So, from the business viewpoint, Christmas time is a perfect opportunity for boosting sales and building a positive image. On the other hand, consumers might get fed up with the overwhelming amounts of similar content surrounding them both in the streets and on […]

Over two months ago Spark AR Studio has become available on Instagram. Any of the Spark AR Creators could apply to be a part of beta (and still can, here). Following this, Spark AR Community’s Admins announced a contest, the Spark AR Community Challenge, for the best Instagram Camera Effect. The participants had a chance […]

Here we would like to show you some of the best Halloween Facebook Camera Effects. Not all of them are scary, but they’re surely worth sharing! Each holiday presents marketers with different opportunities for fan engagement. Pumpkins, monsters, witches and skulls are things that are to be used during Halloween, so they’re all below. Enjoy […]

Portals are the closest thing to VR that augmented reality has to offer. It doesn’t mean, though, that either of them is better or worse – they’re just different. In case of swaping the world around you completely, AR has one obvious advantage: you can do it using only your smartphone. And so, with the […]

During Facebook’s annual conference for developers and businesses we got a glimpse of what’s next for Facebook, Instagram, and Messenger in terms of AR, bots and few other game-changing solutions. We gathered all the new stuff in a brief summary, so that you can have a full understanding of what the future holds for Facebook […]