Hey there, welcome to our first Spectacles Lens Selection! Can you believe it hasn’t even been a month since Snap dropped their latest AR Glasses, and our social media feeds are already flooding with awesome Lenses created by AR creators for this device? Talk about making waves in the AR world! We’ve been keeping our […]

As we’re officially in the last quarter of the year, marketers work extra hard to seize the spotlight and create a campaign that truly captures customer’s attention. Recognizing its power as a marketing tool to engage the user, brands reach for Augmented Reality, creating immersive, interactive experiences that resonate with the modern audience. Whether it’s […]

As summer finally came to an end, we’ve rounded up the standout Community AR Filters from last month to help you finish the season strong. From engaging TikTok effects and jaw-dropping Snapchat visuals to the aesthetically pleasing Instagram AR Filters (despite the recent Meta news), there’s a lot to explore! These AR Filters captured huge […]

From beauty brands making shopping easier with virtual try-ons to AR movie marketing turning users into the main characters, August was packed with creative campaigns engaging audiences worldwide. In marketing, AR benefits both brands and users. For brands, AR filters offer a unique way to connect with audiences, boost engagement, and enhance visibility across platforms. […]

The first thing that stands out about July’s AR campaigns is that Snapchat emerged as the go-to platform for many brands. Marketers leveraged Lens Studio’s cutting-edge technology to create highly engaging experiences that captivated users worldwide. But Snapchat wasn’t the only platform making waves. In July, both Instagram and TikTok also hosted a variety of […]

Instagram’s AR filters have redefined how users interact with content, offering endless possibilities for creativity and self-expression. July’s selection has raised the bar even higher, with stunning effects ranging from playful and fun to breathtakingly artistic. Discover which filters have set trends, provided entertainment, and transformed ordinary posts into extraordinary visual stories . ⤵️ The […]

In the ever-evolving world of TikTok, staying ahead of the trend curve is essential both for creators and brands. This July, AR Effects took the platform by storm, captivating millions with innovative and engaging experiences. From hilarious transformations to interactive challenges, these AR Effects have entertained users and sparked a surge in user-generated content (UGC). […]

The marketing world doesn’t slow down. 🚀The thrill left by the Cannes Lions Festival of Creativity has barely settled, and here we are, already equipped with yet another dose of inspiring AR campaigns. This time, however, we’re focusing on the most recent AR projects, exploring the latest pop-culture trends, using the digital world to participate […]

A lot can happen in a month, and the last few weeks have proven it. Whether it’s cutting-edge marketing campaigns or software updates designed to make our lives easier, there’s much to learn. From Raising your banners with Artificial intelligence for the House of the Dragon promotion to the latest news from Snapchat and Lens […]

Each month, Snapchat AR Creators introduce a fresh collection of AR lenses, pushing the boundaries of creativity and enhancing user interaction. June was no exception, with so many designs that easily captivated users and set new trends in the AR creation. From artistic geolocation Lenses that transform the world around us to interaction-based entertainment, June’s […]