Whether you’re a marketer, tech enthusiast or a regular social media user, Augmented Reality is a tool you don’t want to overlook. For years now, brands from different industries have seized AR’s power in their campaigns, making them more innovative, engaging, and entertaining. With each new movie premiere, event, or music release, there’s an AR […]

The last few months brought an incredible surge of innovation in the AR industry. From the launch of the new spectacles, to announcing Augmented Reality coming to YouTube Shorts, the community had its hands full with all the innovation, creating enough excitement to almost let us forget about the Meta Spark shutting down in the […]

Today we’ll explore some of the most standout AR campaigns from October, showcasing how this technology continues to transform marketing, build deeper connections with consumers, and drive engagement in unexpected ways. From immersive museum activations to entertaining AR games and quizzes, Augmented Reality proved once again to be a game changer for modern marketing in […]

As one door closes, another opens. 🚪While it’s bittersweet to say goodbye to Meta Spark, we’re thrilled to start a new chapter for social AR — this time with YouTube stepping into the spotlight. In a recent announcement that’s sparked excitement across the AR community, YouTube revealed that AR is coming to YouTube Shorts! ▶️This […]

As October draws to a close, it’s the perfect time to reflect on the incredible designs crafted by the AR community — created by users, for users. By understanding their needs and interests, these creators deliver dozens of interactive, engaging experiences every month that captivate audiences worldwide. This month’s highlights include everything from the AR […]

Hey there, welcome to our first Spectacles Lens Selection! Can you believe it hasn’t even been a month since Snap dropped their latest AR Glasses, and our social media feeds are already flooding with awesome Lenses created by AR creators for this device? Talk about making waves in the AR world! We’ve been keeping our […]

As we’re officially in the last quarter of the year, marketers work extra hard to seize the spotlight and create a campaign that truly captures customer’s attention. Recognizing its power as a marketing tool to engage the user, brands reach for Augmented Reality, creating immersive, interactive experiences that resonate with the modern audience. Whether it’s […]

As summer finally came to an end, we’ve rounded up the standout Community AR Filters from last month to help you finish the season strong. From engaging TikTok effects and jaw-dropping Snapchat visuals to the aesthetically pleasing Instagram AR Filters (despite the recent Meta news), there’s a lot to explore! These AR Filters captured huge […]

From beauty brands making shopping easier with virtual try-ons to AR movie marketing turning users into the main characters, August was packed with creative campaigns engaging audiences worldwide. In marketing, AR benefits both brands and users. For brands, AR filters offer a unique way to connect with audiences, boost engagement, and enhance visibility across platforms. […]

The first thing that stands out about July’s AR campaigns is that Snapchat emerged as the go-to platform for many brands. Marketers leveraged Lens Studio’s cutting-edge technology to create highly engaging experiences that captivated users worldwide. But Snapchat wasn’t the only platform making waves. In July, both Instagram and TikTok also hosted a variety of […]