FIFA World Cup 2019 These two official Snapchat Lenses made by FIFA for last year’s World Cup represent two most basic kinds of AR activations: a face mask and 3D model in the rear camera. The first one turns you into Russia’s World Cup mascot called Zabivaka and the other one lets you draw a […]

As the World Cup 2018 has just come to an end and with the 2018 being a year of dynamic development of AR marketing we’ve decided to take a closer look at how it has been used to engage football fans on Facebook and Snapchat during the tournament. Taking place once per 4 years, the […]