This time in AR talks we are happy to welcome Bram Van de Ven, Founder of ARfected and the all-around social media AR Creator, actively engaged in both Spark AR and Lens Studio communities. Hi Bram! First, please tell us something about yourself and ARfected. What encouraged you to engage in social media AR as […]

F8 2018 Conference: back to the future Sometimes, in order to see the future, we have to take a look back. This is the case when we want to talk about Facebook Messenger custom Camera Effects. Announced in detail and with a few case studies during the 2018 F8 Conference, the integration of AR with […]

by Maciej Szulim It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first […]

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

We all know that Christmas provides a huge boost for marketing activations. So, from the business viewpoint, Christmas time is a perfect opportunity for boosting sales and building a positive image. On the other hand, consumers might get fed up with the overwhelming amounts of similar content surrounding them both in the streets and on […]

Over two months ago Spark AR Studio has become available on Instagram. Any of the Spark AR Creators could apply to be a part of beta (and still can, here). Following this, Spark AR Community’s Admins announced a contest, the Spark AR Community Challenge, for the best Instagram Camera Effect. The participants had a chance […]

After three interviews with well-renown Spark AR creators – Piotar Boa, Marc Wakefield and Josh Moore we are delighted to present our talk with one of the most influential creators from Snapchat’s Lens Studio. With almost half billion views, over 14M scans, 16M shares and dozens of highly viral and shareable lenses our guest today […]

Today we are proud to welcome The Mill’s Josh Moore, a Creative Technology Producer who was engaged in many AR collaborations with Facebook and Instagram, as he agreed to answer a few questions concerning augmented reality. Hi Josh, thank you for accepting our invitation! First, could you tell us a few words about yourself and […]

by Maciej Szulim Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour […]

After two articles dealing with the topics of AR technology in Beauty and Movie & TV Series business (that you can catch up with here and here), it is now time to talk about the automotive industry. It might go unnoticed how the augmented reality solutions are being implemented into the products and marketing campaigns […]