With the new version of Spark AR, which was published on May 12, Gallery Textures have come to Instagram. This functionality lets people add an image from their phone’s camera roll to an effect on Instagram. Excited as we were, we’ve managed to collect some of the first effects featuring this tech, share some of […]
If you’re looking for a way to engage your fans and raise brand awareness using Augmented Reality, Instagram is the place to do it. The platform is full of viral AR effects and influencers who use them everyday. If you’d like, on the other hand, to boost online sales by offering your fans a try-on, […]
Learn: which AR functionalities are available on different social media platforms, how you can use AR to boost your sales, about benefits of using AR effects in marketing. Augmented Reality first came to social media through Snapchat. The ability to take selfies with added virtual pet ears together with Pokemon Go became the pioneering applications […]
It’s been over three months since it started, when around New Years Eve @arnopartissimo published Which Disney? AR effect on Instagram. He surely couldn’t have imagine what a trend he was creating! Now, there are hundreds of, as we like to call them, randomizer effects. And over 80 of them are on Lenslist already. Check […]
Organizing a contest is one of the 10 purposes of using AR effects in social media marketing. The most popular kind of effects used as a contest’s challenge is, obviously, an AR game. But it’s not the only one to choose from, though, so we would like to share with you some ideas for contests […]
For a few months now the technology of iris tracking has been available to Spark AR creators. So it’s about time to present to you some of the most impressive use cases and show when to implement it for marketing. The most popular AR trend now Trends on social media come and go, but for […]
Snapchat and Instagram AR effects are sometimes treated as silly, immature and unnecessary – unfortunately also by those who are decisive when it comes to digital marketing strategy. But luxury brands like Dior, Louis Vuitton, Gucci or Prada prove them wrong by consistently implementing Instagram AR effects into their campaigns. Let’s start with a cliché: […]
Every AR effect published on Instagram, Facebook or Snapchat has its own URL. On Instagram, they look similar to this one: https://www.instagram.com/a/r/?effect_id=990686051271204 But till last week, Instagram was the only one that didn’t make all of the effect links accessible for everyone. The only way to open an Instagram effect was directly through Stories, Effects […]
There are three ways in which ART and AR meet: when an AR effect can be recognised as art, when an AR effect is a reinterpretation or is influenced by a piece of art or when AR is used to display or enhance the display of artwork in the museum or outside of it. AR […]
Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]
