Lenslist

Getting Started with Augmented Reality Marketing

Augmented Reality (AR), is a technology that puts a computer-generated image over a user’s view of the real world, thus enhancing or changing it in a particular way. Unlike VR, it doesn’t replace the real world completely but interacts with it instead. It has already been used in medicine, military or factories. A few years […]

Creator Spotlight: Andy Picci

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I am a conceptual artist and poet born on the 9th of February, 1989 in Lausanne, Switzerland. My work analyzes […]

Creator Spotlight: Jerzy Pilch

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’m a digital creative originally from Krakow, Poland now living in London. I started experimenting with AR when Facebook opened […]

How Augmented Reality impacts the video games industry in social media?

Augmented Reality proved itself to be a successful tool to promote nearly all industries present in social media. Video games are no different in that matter and today we would like to present you with case studies showing the best examples of AR utilization created so far. Our goal is to provide you with an […]

Creator Spotlight: Adrian Baqueiro

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’m Adrian and my fuel its my creativity, i started working with AR almost 3 years ago, i discovered spark […]

Influencer AR Mixed Marketing – Emergence of a New Social Media Market

There are dozens of articles vaguely covering the topic of convergence of AR tech and Influencer marketing techniques, which “will influence the future social media trends”, hanging somewhere in the long-forgotten corners of the web, covered in dust and carefully made assumptions. If that is the case, why would you want to read another one […]

Creator Spotlight: Blagovest Dimitrov

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? I am a Graphic Designer with 12+ years experience in the design. I have 1 year experience in creating AR effects for Instagram and Facebook. How many effects have you created so […]

New Instagram Tab Lets You Browse Creators’ AR Effects

Better way to browse Instagram Camera Effects was a long-awaited feature. Now, after testing it for at least a month with random creator’s accounts, it became public. Every Instagram user can now check out and use the effects published by Spark AR creators by going to their profile and selecting the new Effects Tab (a […]

Creator Spotlight: Mohit Ghate

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’m an AR effect creator from India. I’ve been creating effects since November of 2017. I am also the CEO […]

Sports Events’ AR Playbook

One year ago, I’ve started my adventure with Lenslist Blog by preparing the collection of Best Lenses of World Cup 2018. A lot of great AR effects were created for this special occasion, but frankly, it wasn’t that surprising to me. Why? Because sports events are a huge part of the entertainment industry and they […]