There are three ways in which ART and AR meet: when an AR effect can be recognised as art, when an AR effect is a reinterpretation or is influenced by a piece of art or when AR is used to display or enhance the display of artwork in the museum or outside of it. AR […]
Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]
Creating an AR effect for your brand is only the first step in launching a digital campaign with an Instagram or Facebook Camera Effect included. The second one is to properly present your AR effect to the world and engage the audience with it. In this article, we’ll show you how it can be done […]
The title is probably a stretch, but being able to add many different filters to your Instagram is certainly extremely useful. To this point, the only way to use VSCO filters inside Instagram was to manually adjust filter, contrast, saturation and highlights following guidelines from websites like this one: vscofilterhacks.com. Just to be clear: using […]
To answer this question, we run through last year’s press and through our own blog posts, dug into our own experiences from managing Lenslist database, and took an overall look at what happened during 2019 when it comes to social media AR. 2019: The Year of the New Functionalities Both Snapchat’s Lens Studio and Facebook’s […]
Merry Christmas to you all! 🎄 We want this post to be your guide to AR effects for this year’s Christmas. If you don’t have Santa’s suit or you won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of this holidays! Instagram | […]
10 days ago Spark AR Team made Target Tracking (aka Image Tracking) available to Instagram. This feature allows AR effects to be triggered by pointing the camera at a certain image, eg. a logo, product packaging or a movie poster. In this article, you’ll find some of the first Instagram AR effects using this functionality […]
It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]
Despite Instagram’s pressure, Snapchat remains an important social media platform, especially in the US. Snapchat AR effects, called Lenses, are an important part of the platform and its identity. In fact, it is Snapchat that in 2015 introduced social media – and many people – to Augmented Reality. Now, their AR services are still being […]
We want this post to be your guide to AR effects for this year’s Halloween. If you can’t dress up or won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of the holidays! Tonight is the night! 🎃 Scare, trick and amuse others […]
