As always, Augmented Reality was embraced by both brands and social media users, creating new engagement opportunities for audiences seeking brands that offer campaigns rooted in entertainment and direct interaction. These experiences invite users to share, comment, and take part in the initiative, blending creativity with participation. In April, we were flooded with TV and […]

Augmented Reality filters on social media have the power to do something few other formats can: transform passive viewing into a participation-based experience, accessible for all users. When something goes viral online, countless creators quickly hop on the trend, remixing and reshaping it to keep audiences entertained. One of the latest examples of this is […]

Jumping on trends, pop culture references, and the desire for creative self-expression, the AR community continues to transform everyday content into shared moments across Snapchat, TikTok, and YouTube. This month, creators delivered a mix of playful nostalgia, aesthetic escapism, and immersive interactivity that pushed the boundaries of what AR can do. Each month, AR creators […]

As spring arrives and Q2 in the marketing calendar kicks off, brands are planning new and exciting campaigns, embracing innovation to improve communication and create engaging experiences for their audiences. Whether aiming to strengthen the community or spark interest among new users, the potential of Augmented Reality in Marketing only grows. More and more brands […]

In the world of technology, time brings growth—and Snapchat’s Spectacles are no exception. With new developments, updates, and expansions, there’s plenty to discuss about how the device has evolved. Join us as we explore the opportunities unlocked by the 5th-generation Snapchat Spectacles, featuring insights from AR creators Jeetesh Singh and Max van Leeuwen, who over […]

With spring right upon us, the season’s energy is reflected in the community’s newest projects—floral designs, fresh ideas, and interactive activations are taking over Snapchat, TikTok, and YouTube. These experiences invite users to engage with trends and take their social media content to the next level. Each month AR creators continue to push the boundaries […]

On the last day of February, it’s time to reflect on what’s been happening in the world of marketing, and select some of the best AR-powered campaigns that captivated users’ attention. As we slowly transition from winter to spring, brands have been using augmented reality to connect with their audiences, creating innovative entertainment, and setting […]

As expected, February was filled with pink hues, heart-shaped animations, Valentine’s Day predictions, and digital cards spreading love across social media, regardless of geographical distance. The AR community continues to stay on top of the latest pop culture trends, transforming them into shared experiences for social media users—like Maxim Kuzlin’s Sims 4 AR effect celebrating […]

We can confidently say that the year started strong, with brands seizing the full power of Snapchat for their campaigns, closely followed by TikTok. Both platforms showcased their full potential, offering Try-On experiences, interactive quizzes, AR games, and more, making many marketing strategies more personalised and interesting than ever before. In January, many luxury brands—such […]

The XR events calendar for 2025 promises an exciting journey for tech enthusiasts, creators, and innovators worldwide. From immersive XR showcases to groundbreaking AI conferences, this year’s lineup offers something for everyone. These events provide the perfect opportunity to stay ahead of industry trends, connect with like-minded professionals, and explore the latest advancements shaping the […]