AR effects can be perceived as a digital equivalent of costume rentals, so naturally, their significance rises with Halloween coming to our doorsteps. It was proved to be true two years ago when Facebook, Instagram and Snapchat treated their audiences with lots of spooky filters and the response was both positive and genuine. That is […]

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’ve been creating AR effects for a couple of months now. I come from a background of gaming and design […]

Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’m working as a mobile developer in Master of Code Global. For now AR Effects is more like a hobby […]

A few days ago Instagram AR beta was opened. It means that from that moment everyone, including brands, can publish their own AR effects on Instagram. It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen […]

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I am AR developer from Ukraine. Creating AR applications for iOS and Android, and Facebook/Instagram Effects How many effects have […]

This article is fully dedicated to the Instagram Creators, that are yet to be discovered by a wider audience. We have decided to raise this topic because the end of the closed beta-era is closer and closer every day. As everyone will gain access to Spark AR and start posting their AR content, the Community […]

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? In the summer of 2018, I graduated from the Moscow University of Cinematography and moved from Russia to Argentina. Here […]

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’m Maxim and I’m from Russia, but right now I’m living in France. I started working with Spark AR Studio […]

Augmented Reality (AR), is a technology that puts a computer-generated image over a user’s view of the real world, thus enhancing or changing it in a particular way. Unlike VR, it doesn’t replace the real world completely but interacts with it instead. It has already been used in medicine, military or factories. A few years […]