For marketers, a way to success means truly connecting with their audiences, and we’re way past the times when a simple ad was enough to spark interest. With hundreds of images to scroll through each day, audiences are seeking something deeper that drives the connection with the brand, more than showing yet another product. And […]
As the temperatures rise, so does the creativity of AR creators, the minds behind the experiences that keep the industry blossoming and our social feeds filling with new, engaging AR Experiences. So, what’s been happening over the past month? Naturally, we couldn’t start the summer without the themed experiences reminding us of the warm, exciting, […]
As the months get warmer, so do the minds of marketers, trying to come up with new, fresh campaigns that users won’t scroll past. As the needs of modern audiences evolve, many recognise the potential of interactivity rather than passive advertising and turn to Augmented Reality to create truly engaging, interesting experiences that users want […]
Jumping on trends, pop culture references, and the desire for creative self-expression, the AR community continues to transform everyday content into shared moments across Snapchat, TikTok, and YouTube. This month, creators delivered a mix of playful nostalgia, aesthetic escapism, and immersive interactivity that pushed the boundaries of what AR can do. Each month, AR creators […]
As always, Augmented Reality was embraced by both brands and social media users, creating new engagement opportunities for audiences seeking brands that offer campaigns rooted in entertainment and direct interaction. These experiences invite users to share, comment, and take part in the initiative, blending creativity with participation. In April, we were flooded with TV and […]
Jumping on trends, pop culture references, and the desire for creative self-expression, the AR community continues to transform everyday content into shared moments across Snapchat, TikTok, and YouTube. This month, creators delivered a mix of playful nostalgia, aesthetic escapism, and immersive interactivity that pushed the boundaries of what AR can do. Each month, AR creators […]
As spring arrives and Q2 in the marketing calendar kicks off, brands are planning new and exciting campaigns, embracing innovation to improve communication and create engaging experiences for their audiences. Whether aiming to strengthen the community or spark interest among new users, the potential of Augmented Reality in Marketing only grows. More and more brands […]
In the world of technology, time brings growth—and Snapchat’s Spectacles are no exception. With new developments, updates, and expansions, there’s plenty to discuss about how the device has evolved. Join us as we explore the opportunities unlocked by the 5th-generation Snapchat Spectacles, featuring insights from AR creators Jeetesh Singh and Max van Leeuwen, who over […]
With spring right upon us, the season’s energy is reflected in the community’s newest projects—floral designs, fresh ideas, and interactive activations are taking over Snapchat, TikTok, and YouTube. These experiences invite users to engage with trends and take their social media content to the next level. Each month AR creators continue to push the boundaries […]
On the last day of February, it’s time to reflect on what’s been happening in the world of marketing, and select some of the best AR-powered campaigns that captivated users’ attention. As we slowly transition from winter to spring, brands have been using augmented reality to connect with their audiences, creating innovative entertainment, and setting […]