Before we fully embrace Fall season, let’s rewind to the final creations of Summer and explore the tools and ideas AR Creators loved most last month. As always, the popculture’s appearance made way into our Lenses through Snapchat, TikTok, and YouTube, inviting us into the digital worlds of TV shows, games, celebrities, memes, and sports. […]

August slipped away into a moment in time 🎶 and slowly but surely, summer 2025 is coming to an end. But before we turn the page to a new season, let’s take a look at the standout AR campaigns that defined this month. ⛱️🌤️ While beauty, fashion, and FMCG brands kept experimenting with try-ons and […]

Fridays are usually our AR Selection day—but this week, we’re doing things a little differently. 😉 Today, we’re spotlighting the creators who are shaping the future of YouTube through Augmented Reality. Nearly a year after the launch of YouTube’s AR Effect Maker in early access, creators have been exploring its potential in fresh, unexpected ways. […]

This month was dominated by entertainment, specifically movies and TV shows. With so many premieres hitting both cinemas and streaming platforms, social media users were given the chance to literally step into different worlds and become part of the action. These immersive experiences helped build anticipation for each release, transforming excitement into active engagement. Each […]

Each month, AR Creators raise the bar, keeping internet users engaged and entertained. From transformative face effects and competitive AR games to world-based filters that turn your surroundings into something magical, these immersive experiences on TikTok, Snapchat, and YouTube drive global trends and spark everyday creativity. With every AR Selection, we highlight emerging cultural trends […]

For marketers, a way to success means truly connecting with their audiences, and we’re way past the times when a simple ad was enough to spark interest. With hundreds of images to scroll through each day, audiences are seeking something deeper that drives the connection with the brand, more than showing yet another product. And […]

As the temperatures rise, so does the creativity of AR creators, the minds behind the experiences that keep the industry blossoming and our social feeds filling with new, engaging AR Experiences. So, what’s been happening over the past month? Naturally, we couldn’t start the summer without the themed experiences reminding us of the warm, exciting, […]

As the months get warmer, so do the minds of marketers, trying to come up with new, fresh campaigns that users won’t scroll past. As the needs of modern audiences evolve, many recognise the potential of interactivity rather than passive advertising and turn to Augmented Reality to create truly engaging, interesting experiences that users want […]

Jumping on trends, pop culture references, and the desire for creative self-expression, the AR community continues to transform everyday content into shared moments across Snapchat, TikTok, and YouTube. This month, creators delivered a mix of playful nostalgia, aesthetic escapism, and immersive interactivity that pushed the boundaries of what AR can do. Each month, AR creators […]

As always, Augmented Reality was embraced by both brands and social media users, creating new engagement opportunities for audiences seeking brands that offer campaigns rooted in entertainment and direct interaction. These experiences invite users to share, comment, and take part in the initiative, blending creativity with participation. In April, we were flooded with TV and […]