What happens when brands put their audience at the center of their strategy? It’s not a secret that passive advertising is out; today’s consumers crave engagement, entertainment, and genuine connection. Augmented Reality delivers all three, turning each campaign into immersive experiences that stay with the audience. See how top brands like Netflix, NFL, Maybelline, Prime […]

What’s been trending in AR during the final month of 2025? Discover the LAST Community AR Selection of the year and find your favourite December AR Filter. December is always packed with magical, intense energy, but this time, we simply didn’t know where to look first. AR Creators delivered everything from classic winter holiday themes […]

Today’s focus is on you: the AR Creators whose work keeps us entertained, engaged, and inspired, making our social media experiences better every day. From Snapchat to TikTok to YouTube, each platform opens new opportunities to make content more personal, interactive, and fun. This month, we’ve seen a new wave of spooky Halloween-themed experiences, AR […]

With Q4 in full bloom, marketers from all corners of the market are boosting their seasonal campaigns with creativity and innovation — AR included. From luxury brands engaging digital-first audiences, to streaming platforms letting fans become the stars of their favorite shows, and Halloween-themed digital costumes, brands are proving that it’s not enough to simply […]

With Spooky Season in full swing, it’s no surprise that AR has shifted its focus to transformations, ghosts, vampires, horror movies, and themed makeup looks. When it comes to digital costumes and immersive, spooky atmospheres, AR Creators knew the expectations and delivered. Big time. 👀 Not into the spooky vibes? No problem! There’s still plenty […]

What a month it’s been for AR marketing! 🤯 From beauty to entertainment to FMCG, brands closed out the month with bold campaigns that gave social media users new ways to transform their content through Augmented Reality. This September, brands used the full potential of every major social platform with AR—Snapchat, TikTok, and even YouTube […]

Before we fully embrace Fall season, let’s rewind to the final creations of Summer and explore the tools and ideas AR Creators loved most last month. As always, the popculture’s appearance made way into our Lenses through Snapchat, TikTok, and YouTube, inviting us into the digital worlds of TV shows, games, celebrities, memes, and sports. […]

August slipped away into a moment in time 🎶 and slowly but surely, summer 2025 is coming to an end. But before we turn the page to a new season, let’s take a look at the standout AR campaigns that defined this month. ⛱️🌤️ While beauty, fashion, and FMCG brands kept experimenting with try-ons and […]

Fridays are usually our AR Selection day—but this week, we’re doing things a little differently. 😉 Today, we’re spotlighting the creators who are shaping the future of YouTube through Augmented Reality. Nearly a year after the launch of YouTube’s AR Effect Maker in early access, creators have been exploring its potential in fresh, unexpected ways. […]

This month was dominated by entertainment, specifically movies and TV shows. With so many premieres hitting both cinemas and streaming platforms, social media users were given the chance to literally step into different worlds and become part of the action. These immersive experiences helped build anticipation for each release, transforming excitement into active engagement. Each […]