Following the closing of one of the biggest AR Platforms, together with Snap, we aimed to make this transition as easy for Creators as possible, encouraging them to try something new and take their previous experience into the new chapter with Lens Studio. Participants had the opportunity to either revisit and recreate their most successful […]

In the last three weeks, we saw how AR brings football excitement to life, allowing fans to interact with the game. AR enhances live viewing by providing immersive experiences, such as virtual try-ons of team jerseys, AR-enabled fan challenges, and interactive stadium tours from the comfort of home. AR’s ability to create personalized, engaging, and […]

Celebrating the peak of the football spirit with UEFA Euro and COPA América, AR Lens Creators from all over the world took it upon themselves to bring the thrill of sports directly from the stadium to our homes…with a little help from our smartphones’ cameras. 😉 Each week, together with Snapchat, we choose some of […]

Two of the biggest football events in the world are happening right now, and in partnership with Snap, we encouraged all sports fans to cheer for their favorite teams with dedicated Snapchat Lenses – created by YOU! 🧑‍🎨 Why AR? 🤔 Snapchat Lenses offer unmatched opportunities for fans to engage with professional football in dynamic […]

Two of the biggest football/soccer events – UEFA Euro and Copa América 2024 ⚽ – are happening right now and we need your creativity to help Snapchatters celebrate and cheer on their favorite teams! That’s why together with Snap, we came up with this new opportunity, inviting you to create and publish Euro and/or Copa […]

You did your part, and now it’s our turn. 😎 Over the past few weeks, we worked alongside Snapchat’s team to review and select the best and most engaging AR Lenses submitted for the Spring Into Action Lensathon. As always, making the choice was incredibly hard. We set a very specific task: create Lenses that […]

The clock is ticking, as the deadline of the Snap AR x Lenslist Spring Into Action Lensathon approaches, but we are not slowing down! More amazing Lenses are waiting to be created, with weekly prizes up for grabs. Let the time pressure motivate you to dive into your work! 🔥 Let’s make a quick recap: […]

Browse through the examples of some of the most engaging AR Lenses and inspire yourself to create the perfect Spring Into Action Lensathon submission. 👻 🌼 As the Sun shines stronger, filling us with a new surge of energy and motivation, let’s all use this time to challenge ourselves, create the most incredible projects and…win […]

And speaking about the new Lens Studio version… The Lens Studio 5.0 Beta is a full rewrite of the Editor–focused on innovation that unlocks your full creative potential, faster performance, and breakthrough Generative AI features. Early adopters are encouraged to test and provide feedback on the Beta to help enhance future releases. Education resources are […]

Augmented reality is a tool with close to no limits. Through the most creative, immersive experiences, users are able to find themselves in a completely different world simply by pointing their smartphones in the right direction. 🤳 Its various advantages are precisely the reason why so many brands, creators, and organizations choose it in their […]