When Snap first announced the fifth generation of Spectacles, we all wondered what possibilities the device might unlock. Today, AR developers continue to explore its potential, experimenting with new tools and updates to create Experiences that blend with—and transform—our reality right before our eyes. The Spectacles Community Challenges play a key role in this innovation, […]

As always, the winning entries from the monthly Spectacles Community Challenge showcase the highest level of skill in Augmented Reality. From immersive, world-altering Lenses that let users reshape their surroundings, to practical tools that support everyday tasks (like an AI-powered personal trainer that motivates you to get moving) Spectacles developers continue to push creative boundaries […]

From helpful chef assistants guiding your cooking, to multiplayer card games, to immersive worlds that reimagine reality through bold geometry and vibrant colour, Spectacles Developers lit up the Community with exciting creations, transforming the world around them into a digital playground. Together with Snap AR, we invited Creators to submit their Lenses across three categories: […]

A lot has happened over the past few months: the introduction of Challenge Tags, the launch of the monthly Spectacles Community Challenges, and the regionally focused Middle East Cultural Lensathon. Together with Snap, we made sure to keep you busy in 2025, and we can confidently say that we’re incredibly proud of what the community […]

Following the closing of one of the biggest AR Platforms, together with Snap, we aimed to make this transition as easy for Creators as possible, encouraging them to try something new and take their previous experience into the new chapter with Lens Studio. Participants had the opportunity to either revisit and recreate their most successful […]

In the last three weeks, we saw how AR brings football excitement to life, allowing fans to interact with the game. AR enhances live viewing by providing immersive experiences, such as virtual try-ons of team jerseys, AR-enabled fan challenges, and interactive stadium tours from the comfort of home. AR’s ability to create personalized, engaging, and […]

Celebrating the peak of the football spirit with UEFA Euro and COPA América, AR Lens Creators from all over the world took it upon themselves to bring the thrill of sports directly from the stadium to our homes…with a little help from our smartphones’ cameras. 😉 Each week, together with Snapchat, we choose some of […]

Two of the biggest football events in the world are happening right now, and in partnership with Snap, we encouraged all sports fans to cheer for their favorite teams with dedicated Snapchat Lenses – created by YOU! 🧑‍🎨 Why AR? 🤔 Snapchat Lenses offer unmatched opportunities for fans to engage with professional football in dynamic […]

Two of the biggest football/soccer events – UEFA Euro and Copa América 2024 ⚽ – are happening right now and we need your creativity to help Snapchatters celebrate and cheer on their favorite teams! That’s why together with Snap, we came up with this new opportunity, inviting you to create and publish Euro and/or Copa […]

You did your part, and now it’s our turn. 😎 Over the past few weeks, we worked alongside Snapchat’s team to review and select the best and most engaging AR Lenses submitted for the Spring Into Action Lensathon. As always, making the choice was incredibly hard. We set a very specific task: create Lenses that […]