It’s time to welcome the new winners of the Spectacles Community Challenge! 🥳 Once again, we were amazed by the incredible range of projects submitted, and we’re excited to share this month’s standout creations with you. Each project highlights the numerous possibilities that Snap Spectacles create, and demonstrates how AR Glasses can transform, blend, and […]

With Q4 in full bloom, marketers from all corners of the market are boosting their seasonal campaigns with creativity and innovation — AR included. From luxury brands engaging digital-first audiences, to streaming platforms letting fans become the stars of their favorite shows, and Halloween-themed digital costumes, brands are proving that it’s not enough to simply […]

With Spooky Season in full swing, it’s no surprise that AR has shifted its focus to transformations, ghosts, vampires, horror movies, and themed makeup looks. When it comes to digital costumes and immersive, spooky atmospheres, AR Creators knew the expectations and delivered. Big time. 👀 Not into the spooky vibes? No problem! There’s still plenty […]

AR Mirrors have been around for a few years and remain a powerful marketing tool, combining the reach of digital advertising with the immersive advantages of in-store experiences. But what’s the science behind them from an AR developer’s perspective—and why should marketers pay attention? We spoke with Dmytro Kornilov, CEO of ffface.me AR Agency and […]

Augmented Reality knows few limits, and the AR Community proves it time and again. For the Middle East Cultural Lensathon, AR Creators from across the MENA region were challenged to reimagine their history, customs, and heritage, and bring them to life for Snapchatters around the world. The results were inspiring, showcasing creativity, storytelling, and cultural […]

What a month it’s been for AR marketing! 🤯 From beauty to entertainment to FMCG, brands closed out the month with bold campaigns that gave social media users new ways to transform their content through Augmented Reality. This September, brands used the full potential of every major social platform with AR—Snapchat, TikTok, and even YouTube […]

The Middle East Cultural Lensathon was more than just another AR challenge. In partnership with the Snap team, our goal was to spotlight the region’s rich and diverse culture, offering AR creators the opportunity to share their heritage, stories, and history with the world. Having celebrated their work and the stories they brought to life, […]

Each Lens created for Spectacles not only inspires the AR community to push their creative comfort zones, but also showcases how AR glasses are evolving into tools for everyday life—not just futuristic gadgets. The Spectacles Community Challenge, in collaboration with the Snap Team, was designed to empower developers to experiment with new tools and features, […]

At the heart of every AR Challenge lies a simple mission: to inspire creators, help them transform their passion into opportunity, and boost their creativity with specific themes. The Middle East Cultural Lensathon was no exception. Together with the Snapchat team, we aimed to spotlight creators from across the MENA region, showcasing their culture through […]

Before we fully embrace Fall season, let’s rewind to the final creations of Summer and explore the tools and ideas AR Creators loved most last month. As always, the popculture’s appearance made way into our Lenses through Snapchat, TikTok, and YouTube, inviting us into the digital worlds of TV shows, games, celebrities, memes, and sports. […]