From helpful chef assistants guiding your cooking, to multiplayer card games, to immersive worlds that reimagine reality through bold geometry and vibrant colour, Spectacles Developers lit up the Community with exciting creations, transforming the world around them into a digital playground. Together with Snap AR, we invited Creators to submit their Lenses across three categories: […]

A lot has happened over the past few months: the introduction of Challenge Tags, the launch of the monthly Spectacles Community Challenges, and the regionally focused Middle East Cultural Lensathon. Together with Snap, we made sure to keep you busy in 2025, and we can confidently say that we’re incredibly proud of what the community […]

As the temperatures rise, so does the creativity of AR creators, the minds behind the experiences that keep the industry blossoming and our social feeds filling with new, engaging AR Experiences. So, what’s been happening over the past month? Naturally, we couldn’t start the summer without the themed experiences reminding us of the warm, exciting, […]

In the tech industry, innovation is the only way to progress. Whether it’s a new tool or a platform update, each next step has the potential to reshape how we work, create, and connect. Augmented Reality, a space thriving on technological advancements, is now being transformed again, this time by the power of GenAI. AI […]

As the months get warmer, so do the minds of marketers, trying to come up with new, fresh campaigns that users won’t scroll past. As the needs of modern audiences evolve, many recognise the potential of interactivity rather than passive advertising and turn to Augmented Reality to create truly engaging, interesting experiences that users want […]

Lights, camera, AR! Six AR Creators take us behind the scenes of the Glow Up: Britain’s Next Make-Up Star on BBC3 The show follows 10 MUA’s who are tasked with a new challenge each episode competing to become Britain’s next make-up star. Season 7 premiered recently on BBC and in Episode 2—out now!—the MUA’s are […]

We’re closing the first edition of Spectacles Community Challenges with what all participants have been waiting for – the winners announcement! April’s edition brought dozens of new Spectacles Lenses, updates and open source projects. From games and fitness apps, home design use cases or practical experiences bringing Spectacles’ utility to the forefront – together with […]

Jumping on trends, pop culture references, and the desire for creative self-expression, the AR community continues to transform everyday content into shared moments across Snapchat, TikTok, and YouTube. This month, creators delivered a mix of playful nostalgia, aesthetic escapism, and immersive interactivity that pushed the boundaries of what AR can do. Each month, AR creators […]

As always, Augmented Reality was embraced by both brands and social media users, creating new engagement opportunities for audiences seeking brands that offer campaigns rooted in entertainment and direct interaction. These experiences invite users to share, comment, and take part in the initiative, blending creativity with participation. In April, we were flooded with TV and […]

Augmented Reality filters on social media have the power to do something few other formats can: transform passive viewing into a participation-based experience, accessible for all users. When something goes viral online, countless creators quickly hop on the trend, remixing and reshaping it to keep audiences entertained. One of the latest examples of this is […]