August slipped away into a moment in time 🎶 and slowly but surely, summer 2025 is coming to an end. But before we turn the page to a new season, let’s take a look at the standout AR campaigns that defined this month. ⛱️🌤️ While beauty, fashion, and FMCG brands kept experimenting with try-ons and […]

The first-ever Middle East Cultural Lensathon officially came to an end, with the winners first announced at the Snap Lensathon MENA Celebration: a special online event spotlighting the region’s top Lens Creators organized by iXL Consulting, who also ran a series of in-person events in the region – huge thanks to everyone who joined and […]

When Snap first announced the fifth generation of Spectacles, we all wondered what possibilities the device might unlock. Today, AR developers continue to explore its potential, experimenting with new tools and updates to create Experiences that blend with—and transform—our reality right before our eyes. The Spectacles Community Challenges play a key role in this innovation, […]

Fridays are usually our AR Selection day—but this week, we’re doing things a little differently. 😉 Today, we’re spotlighting the creators who are shaping the future of YouTube through Augmented Reality. Nearly a year after the launch of YouTube’s AR Effect Maker in early access, creators have been exploring its potential in fresh, unexpected ways. […]

Just like people, culture is always evolving, shaped by what we say, create, share, and celebrate. Now, with a huge part of our lives happening online, technology becomes a powerful tool for cultural expression. Augmented Reality is at the center of this shift. And with advanced AR glasses on the horizon, its impact is only […]

This month was dominated by entertainment, specifically movies and TV shows. With so many premieres hitting both cinemas and streaming platforms, social media users were given the chance to literally step into different worlds and become part of the action. These immersive experiences helped build anticipation for each release, transforming excitement into active engagement. Each […]

As always, the winning entries from the monthly Spectacles Community Challenge showcase the highest level of skill in Augmented Reality. From immersive, world-altering Lenses that let users reshape their surroundings, to practical tools that support everyday tasks (like an AI-powered personal trainer that motivates you to get moving) Spectacles developers continue to push creative boundaries […]

With the launch of Snap Spectacles, a growing AR Creator community, hundreds of millions of Snapchat users, dynamic advancements in generative AI and more brands embracing AR, Lens Studio continues to evolve. The Snap AR Team stays busy making sure the platform meets every need, making it more intuitive and accessible as technology advances. With […]

Each month, AR Creators raise the bar, keeping internet users engaged and entertained. From transformative face effects and competitive AR games to world-based filters that turn your surroundings into something magical, these immersive experiences on TikTok, Snapchat, and YouTube drive global trends and spark everyday creativity. With every AR Selection, we highlight emerging cultural trends […]

For marketers, a way to success means truly connecting with their audiences, and we’re way past the times when a simple ad was enough to spark interest. With hundreds of images to scroll through each day, audiences are seeking something deeper that drives the connection with the brand, more than showing yet another product. And […]