Following the closing of one of the biggest AR Platforms, together with Snap, we aimed to make this transition as easy for Creators as possible, encouraging them to try something new and take their previous experience into the new chapter with Lens Studio. Participants had the opportunity to either revisit and recreate their most successful […]

The New Year is officially here! 🥳 But before we take off with the new, inspiring projects, let’s take a quick look at the end of 2024. 🔍What happened in December in AR Marketing? See the recap of the best, most creative campaigns and stay up-to-date with the latest trends. December always brings much inspiration […]

December’s AR Community Selection brought the magic of the holidays to life, capturing the joy of Christmas and the anticipation of New Year’s with enchanting animations, 2025 fortune-tellers, and festive AR games. Available on Snapchat, TikTok, and now YouTube Shorts, these AR Filters let users embrace the season, transforming everyday social media content into exciting […]

Whether you’re a marketer, tech enthusiast or a regular social media user, Augmented Reality is a tool you don’t want to overlook. For years now, brands from different industries have seized AR’s power in their campaigns, making them more innovative, engaging, and entertaining. With each new movie premiere, event, or music release, there’s an AR […]

The last few months brought an incredible surge of innovation in the AR industry. From the launch of the new spectacles, to announcing Augmented Reality coming to YouTube Shorts, the community had its hands full with all the innovation, creating enough excitement to almost let us forget about the Meta Spark shutting down in the […]

With Snapchat’s brand-new AR glasses debuting less than a couple of months ago, there’s a whole new digital world to explore. For AR developers, it’s an exciting chance to level up your skills in Lens Studio and experiment with the latest in wearable AR technology. Whether you’re a seasoned developer or just getting started, now […]

Today we’ll explore some of the most standout AR campaigns from October, showcasing how this technology continues to transform marketing, build deeper connections with consumers, and drive engagement in unexpected ways. From immersive museum activations to entertaining AR games and quizzes, Augmented Reality proved once again to be a game changer for modern marketing in […]

As one door closes, another opens. 🚪While it’s bittersweet to say goodbye to Meta Spark, we’re thrilled to start a new chapter for social AR — this time with YouTube stepping into the spotlight. In a recent announcement that’s sparked excitement across the AR community, YouTube revealed that AR is coming to YouTube Shorts! ▶️This […]

As October draws to a close, it’s the perfect time to reflect on the incredible designs crafted by the AR community — created by users, for users. By understanding their needs and interests, these creators deliver dozens of interactive, engaging experiences every month that captivate audiences worldwide. This month’s highlights include everything from the AR […]

Hey there, welcome to our first Spectacles Lens Selection! Can you believe it hasn’t even been a month since Snap dropped their latest AR Glasses, and our social media feeds are already flooding with awesome Lenses created by AR creators for this device? Talk about making waves in the AR world! We’ve been keeping our […]