Call for Content: Changing the Lenscape | Explore the Gallery of Submitted Lenses

What was the challenge

2020 saw the premiere of many new Lens Studio capabilities, like SnapML, LiDAR or Body Tracking, which extended what Snapchat camera can do AR-wise very significantly. So, to support these exciting changes, together with Snap we’ve called all AR Creators to take a step forward in their artistic journey – from trying out Lens Studio for the first time to coming up with a Lens they’ve never made before. Also, as a way to kick off 2021, we wanted to recognize Creators, who both test their skills and are active in the AR Community 💪

How did the Creators respond

We’re happy to announce that our encouragement to use new features such as Full Body Tracking, SnapML or World Mesh LiDAR was met with a huge, positive response from the Creators Community! Today, we want to thank all of the participants for accepting this challenge and sharing with us the results of their artistic experiments 🤝👏 We are honoured to be at the receiving end of such an amount of high-quality, pioneering Lenses! 💖

And here are the exact numbers:

To give you a sample of what awaits you in the gallery, we’ve prepared a selection of submitted Lenses for you to explore and try out yourself. We’ve highlighted the ones utilizing these 3 features, so you can better grasp which of these capabilities could help you express yourself best. Then, it’s your turn: choose your favourite Lenses from the complete Changing the Lenscape gallery and share them with us!

LiDAR Lenses

This technology allows us to measure distances in 3D space by scanning it with a laser in all directions at the same time. When it comes to Snapchat, it revolutionized World Lenses by enabling Creators to make experiences that recognize walls, ceilings and objects and augment them flawlessly. Remember, though, that LiDAR is now available only for iPhone 12 Pro users. Read more👉

SnapML Lenses

SnapML brings all of the possibilities of Machine Learning directly into Snapchat Lenses, expanding their capabilities in an almost infinite number of ways. Read more👉

Body Tracking Lenses

One of the most awaited functionality by social media AR communities has found its way to Lens Studio, requiring us all to take a few steps away from our mobile cameras to observe how our awesome dancing moves are being augmented or how we’re being accompanied by magical creatures. Read more👉

Other groundbreaking Lenses

Once again, we want to show our gratitude to all of the participants for their submissions. Await our message soon, from this one nobody goes offline empty-handed!

We are also grateful for this opportunity to work with an awesome Snapchat Team and recognize new, talented Lens Creators together. Here is a special thank you from Kimberlee:

“It is a pleasure to see so many AR Creators who are passionate about changing the lenscape! With the addition of Machine Learning, Body Tracking, and LiDAR, the possibilities are truly endless. We invite you to continue to explore Lens Studio and to push the boundaries of creativity and innovation. Keep up the amazing work, and keep an eye out for new opportunities to showcase your work coming soon!
– Kimberlee Archer, Head of AR/ Camera Marketing at Snap

Let this upcoming year be as fruitful for AR Creators as the last one, despite all the circumstances, and with such a good start to it, we have only one message to you all: keep up the amazing work you do, keep changing the Lenscape and new opportunities are coming soon! 👻