AR Mirrors have been around for a few years and remain a powerful marketing tool, combining the reach of digital advertising with the immersive advantages of in-store experiences. But what’s the science behind them from an AR developer’s perspective—and why should marketers pay attention? We spoke with Dmytro Kornilov, CEO of ffface.me AR Agency and […]

Augmented Reality knows few limits, and the AR Community proves it time and again. For the Middle East Cultural Lensathon, AR Creators from across the MENA region were challenged to reimagine their history, customs, and heritage, and bring them to life for Snapchatters around the world. The results were inspiring, showcasing creativity, storytelling, and cultural […]

The Middle East Cultural Lensathon was more than just another AR challenge. In partnership with the Snap team, our goal was to spotlight the region’s rich and diverse culture, offering AR creators the opportunity to share their heritage, stories, and history with the world. Having celebrated their work and the stories they brought to life, […]

At the heart of every AR Challenge lies a simple mission: to inspire creators, help them transform their passion into opportunity, and boost their creativity with specific themes. The Middle East Cultural Lensathon was no exception. Together with the Snapchat team, we aimed to spotlight creators from across the MENA region, showcasing their culture through […]

For much of our lives, art and science have been framed as opposites. From an early age, we’re often encouraged to define ourselves by one or the other, fueling the divide between creative fields and STEM (Science, Technology, Engineering, and Mathematics) when choosing hobbies, education, or even careers. While that may have been true in […]

Lights, camera, AR! Six AR Creators take us behind the scenes of the Glow Up: Britain’s Next Make-Up Star on BBC3 The show follows 10 MUA’s who are tasked with a new challenge each episode competing to become Britain’s next make-up star. Season 7 premiered recently on BBC and in Episode 2—out now!—the MUA’s are […]

With Snapchat’s brand-new AR glasses debuting less than a couple of months ago, there’s a whole new digital world to explore. For AR developers, it’s an exciting chance to level up your skills in Lens Studio and experiment with the latest in wearable AR technology. Whether you’re a seasoned developer or just getting started, now […]

Kuba Jekiel, known also as @kuba_hyperliving, told us all about his story with digital art. 🧑‍🎨 His projects, mixing all areas of XR, are blurring the lines between reality and metaverse, perfectly immersing its users into experiences right out of this world. Now, with a thriving career and a head constantly full of new ideas, […]

Many of us are dreaming about starting our own business, but most of the time it sounds too terrifying to even think about it. 🤯 That’s why we love hearing other people’s success stories: it’s not only inspiring but also informative. 💡 After all, the best way to learn is through experience – whether on […]

Your environment is a reflection of your mind… 🧘 And as we know, the right state of mind is crucial when it comes to the creative process. So today, instead of the usual effect selection, we invite you to take a look at the places where the most remarkable designs come to life. ✍️ It’s […]