Top AR Halloween Campaigns 👻 | Your Digital Costume

There’s so much to love about fall: crunchy, yellow leaves on the ground, cold, foggy evenings and soft candle lights… 🍂🕯️ but nothing compares to our favourite holiday of ghosts and terrors – the spookiest day of the year has finally arrived! 🎃

But Halloween isn’t just an excuse to dress up and go trick-or-treating. With the hype around costumes and horrors, this day became one of the most important holidays in many brands’ marketing calendars. And among the broad collection of advertising tools, we can notice an increased interest in Augmented Reality.

Why AR? For one, it allows the users to become literally anything, which seems like a perfect solution for the holiday based on the question What should I dress up as?. Aside from creating a new, out-of-this-world identity, users can also travel through haunted universes, and let the effect decide about the next horror movie marathon.

There are many ways of encouraging potential customers to interact with the brand through AR effects. Whether it is a face mask, plane tracking, or randomizers, it all depends on the target audience and brand’s goals or the effect’s functionality. But we can promise you, based on what we’ve seen – it’s worth the effort! The interactions are generating ROI, increasing the brand’s visibility, which can quickly turn into an increase in sales as wll. After all, the study shows that customers are 65% more likely to place an order after interacting with a product in AR!

Beauty

As expected, most beauty brands such as Nyx, Sephora, Avon or Colourpop cosmetics, are aiming mostly towards the craziest Halloween make-up looks with cobwebs as an accessory. Users can choose from a wide range of makeovers, whether it’s just a colourful glam or a creepy transformation with real-looking scars and bruises. This allows to play with spooky looks that otherwise would require a great deal of skill, time, and dedication in real-life.

Naturally, that’s where face masks are gaining popularity, mixed with the most-transforming AR features. Adding 3D objects flying around, changing eye color with iris tracking, or allowing skin segmentation to turn you into a Green Witch – the possibilities are endless!