Yesterday, Snap kicked off its first-ever public, global AR Festival, Lens Fest, in celebration of AR creator and developer community. We share with you a rundown of announcements from the first day.
Day 1 announcements
- Lenses made by the Lens Creator community have been viewed by Snapchatters more than 1 trillion times.
- Snap will invest $3.5 million dollars to expand support of AR creators and developers.
- A powerful update to Lens Studio, Snap’s AR creation tool. View the blog post here.
- A collaboration with LACMA called Monumental Perspectives, bringing artists and Snap’s Lens Creators to create new monuments and murals celebrating diverse histories across Los Angeles. Read more below.
- Students can learn AR skills through a new Lens Studio course + private lessons from STEM education platform iD Tech. Read more here.
Lens Fest Day 1 Recap
Snap Creators & LACMA collaboration
Los Angeles based artists from The Los Angeles County Museum of Art (LACMA) and Snap Lens Creators will team up to create new, augmented reality monuments and murals, celebrating diverse histories and perspectives from communities across the city called Mounemntal Perspecitves. Their shared visions will come to life at sites around L.A., as vehicles for advocacy and representation.
They’ll examine key moments and figures from the past and present that have been overlooked, bringing new lens experiences to Snapchatters. The first artists with work coming early next year include:
- Mercedes Dorame
- Glenn Kaino
- Ruben Ochoa
- Ada Pinkston
- I.R. Bach
Learn more and get to know the artists from LACMA’s press release 👉 LACMA × Snapchat: Monumental Perspectives
The Los Angeles County Museum of Art
The Andrew W. Mellon Foundation, the largest funder of the arts and humanities in the U.S., recently announced “The Monuments Project,” a five-year, $250 million commitment to transform the way our country’s histories are told in public spaces. They’ll support community engagement, related public programming, and the expansion of the project to include additional artists in the coming years.
You can still join Lens Fest!
There are still two more days of sessions and content in an immersive, interactive environment – view the schedule and tune in here: lensfest.live. Lenslist team participates actively to bring you fresh news from the gathering. We can’t wait for what comes next!