Best Branded AR Filters in January | AR Marketing Selection January

In the constantly evolving world of marketing, brands need to find the best way to stand out. No wonder that with customers getting increasingly interested in the digital world, many marketers consider Augmented Reality as the best tool to engage their audience, immersing them in virtual try-ons, AR packaging, interactive games and more.

Manscaped’s animated campaign

The American grooming brand decided to start its year with a digital campaign showcasing the magic of its products with animated AR filters. Guaranteeing the safety and comfort of their trimmers through amusing experiences, Manscaped is creating an interactive shaving makeover based on the face mask feature, showcasing how easy their products are to use.

Beauty undertone match with AR

Makeup can be a form of art, sometimes requiring knowledge and experience that not all possess. It’s not even the whole, multi-layered glam that can turn out to be problematic for the customers. With so many shades and colours of the product, it’s easy to get overwhelmed and choose the wrong one – for example, because of the wrong lighting.

That’s why we love beauty try-on features: users can see the exact shade of the product before the purchase and decide whether it’s the one for them without leaving the house. Thanks to brands like Huda Beauty or Kosas (with Grace Choi), customers can now choose the perfect blush colour and match the foundation’s undertone or lipstick shade through the interactive AR filters.

Read more about Beauty AR Filters here.

Find the perfect watch with AR filters

The try-on feature is widely appreciated in many industries, including luxurious accessories. Thanks to the hand-tracking feature, retailers can present their products in the greatest detail, allowing users to explore the watches in the 3D view. Tag Heuer went even a step further, and aside from the virtual try-on and seeing the product up-close, the brand enables Snapchat users to see the prices and shop directly through the app.