Best Branded AR Filters in September | AR Marketing Selection September

As we’re officially in the last quarter of the year, marketers work extra hard to seize the spotlight and create a campaign that truly captures customer’s attention. Recognizing its power as a marketing tool to engage the user, brands reach for Augmented Reality, creating immersive, interactive experiences that resonate with the modern audience.

Whether it’s virtual try-ons, that significantly improve the shopping experience, or interactive games captivating the users with entertainment, September showed us the potential of AR-powered campaigns, and the number of ways to engage the user.

Heartstopper

Promoting the Heartstopper, Netflix introduced engaging AR Experiences on both Snapchat and TikTok, encouraging users to share the excitement in anticipation of the new season. Using Augmented Reality, fans can now watch the trailer playing over their heads and check their knowledge from the series in a clip-based quiz.

AR fosters a sense of community by encouraging users to share their reactions and quiz results, sparking conversations that can spread organically across social media. This level of engagement not only builds hype but deepens fans’ emotional connection to the show, making the campaign more memorable and impactful.

Cadbury’s Monster Maze

As September rolls in, we transition from vibrant summer campaigns to the enchanting allure of Halloween festivities. Cadbury’s latest campaign is a clear indication that we’re gearing up for the spooky season.

The chocolate manufacturer masterfully combines an engaging augmented reality game with immersive storytelling and a haunting atmosphere. In the game, players navigate a thrilling 3D maze, racing against time to collect points while evading ghosts and monsters. It’s a captivating blend of fun and fright that sets the tone for the season ahead.

Nobody Wants This AR promotion

To build excitement around Nobody Wants This, Netflix turns to Augmented Reality, sparking conversations about love, dating, and deal-breakers. What are the top red flags in relationships? What is the one thing no one wants in a partner?

By offering fun, interactive AR experiences, Netflix encourages users to explore these questions in a lighthearted way. Features like a dating style quiz or a randomizerrevealing relationship red flags provide an engaging platform for users to reflect on their own experiences, deepening their connection to the show’s themes.

AR Game from Durex

With the innovative gamified Snapchat Lens, Durex is inviting users to dive into an interactive campaign that’s not only memorable but also incredibly engaging. This dynamic experience encourages participants to explore and play, transforming the way they connect with the brand.

As the players navigate through the game, their objective is to gather as many Durex products as possible, collect points and race with time. Such a campaign enhances the enjoyment of the experience and shortens the distance between the brand and the customer.

AR is revolutionizing marketing by offering brands the ability to create immersive, interactive experiences that truly engage consumers. From virtual product try-ons to interactive games, AR brings products and campaigns to life in ways that capture attention and enhance user involvement.

By encouraging consumers to participate, share, and connect with the content, AR fosters stronger brand relationships and generates lasting impressions. This blend of entertainment and engagement makes AR a standout tool for marketers seeking to create more memorable, impactful campaigns.