Best Branded AR Filters in June | AR Marketing Selection June

For marketers, a way to success means truly connecting with their audiences, and we’re way past the times when a simple ad was enough to spark interest. With hundreds of images to scroll through each day, audiences are seeking something deeper that drives the connection with the brand, more than showing yet another product.

And to do that, Augmented Reality works as the best possible tool. It not only sparks curiosity, standing out from other brands, but also pushes your audience to spend time interacting with the brand, creating a connection, and positioning your brand with a customer-first approach, building experiences rather than advertisements.

See it in practice with the Best Branded AR Filters of June.

AI Lenses from beauty brands

In June, both Ulta Beauty and Clinique seized the potential of AI-powered Lenses on Snapchat to showcase the potential of their products. Ulta Beauty’s AI-powered Lens tapped into festival season with vibrant, concert-inspired makeup transformations, showing how AR can blend beauty and culture in real time, while driving product discovery through playful creativity.

Clinique, on the other hand, created a serene visual experience promoting their skincare line. The Lens evoked an elegant, glowing ambience to spotlight the Clinique Moisture Surge Active Glow Serum, showing how skincare can radiate confidence.

e.l.f Cosmetics x Katherine Legge AR racing collaboration

As part of their partnership with NASCAR driver Katherine Legge, e.l.f. Cosmetics launched interactive Snapchat Lenses to engage fans in an empowering, immersive way.

One Lens lets users control a racing game with head movements, literally putting them in the driver’s seat and the centre of the experience. Another uses body tracking to place users in a custom e.l.f.-branded racing suit, making them feel like a real part of the team.

The AR experience supports the campaign’s message to Empower.Legendary.Females and turns social engagement into a high-speed, hands-on moment.

Mission Impossible through AR Games

To promote Mission Impossible: The Final Reckoning, Paramount Pictures brought the energy of the film straight to TikTok through AR games that immerse users in the world of action, spying, and challenges.

Following the trend of audio-reactive AR Filters, users can sing the iconic theme song to control the game or dodge obstacles using head movement to rack up points. It’s a fun and dynamic way to engage fans, making them feel like part of the mission themselves through the power of Augmented Reality.

AWE 2025 Celebration

As AWE USA 2025 kicked off on June 10, Snapchat joined the celebration with a dedicated AR Lens for all users. This experience allows users to virtually try on the new Snap Spectacles AR Glasses and explore their features in real time, all through a digital lens.

It’s a clever strategy to highlight the product’s innovation during a major tech event while giving users worldwide a chance to be part of the excitement, even if they couldn’t attend in person. The Lens helped build a strong sense of community, rooted in shared curiosity and futuristic fun.

See the full list of XR Events in 2025.

Each of these campaigns proves that AR is far more than a passing trend; it’s a powerful tool for immersive storytelling. By combining interactivity, personalization, and entertainment, branded AR Lenses turn traditional marketing into something users genuinely want to engage with.

From AI-driven beauty try-ons to gamified movie promotions and full-body experiences, these lenses shift the user role from viewer to participant. It’s no longer about broadcasting a message; it’s about co-creating moments with your audience.

As social media evolves, so do expectations. People want to connect with brands in ways that feel personal, fun, and shareable. AR meets that demand head-on, making products feel closer, values feel real, and brands feel human.

Want to stay ahead of the curve? Make your next campaign an experience, not just an ad.