Taylor Swift, Netflix, Gucci, & More | Best Branded AR Filters in October

With Q4 in full bloom, marketers from all corners of the market are boosting their seasonal campaigns with creativity and innovation — AR included.

From luxury brands engaging digital-first audiences, to streaming platforms letting fans become the stars of their favorite shows, and Halloween-themed digital costumes, brands are proving that it’s not enough to simply showcase products. They’re turning potential customers into active participants in their campaigns.

But what tools, platforms, and features actually work in marketing? Here’s the full roundup, with the best AR campaigns of October. ⤵️

Chad Powers comes to Snapchat

With Chad Powers making waves on Hulu, the show has now expanded into social media, letting users immerse themselves in the story of a former college quarterback attempting a comeback as a walk-on player for a struggling football team.

Fans can step into the main character’s shoes with a digital disguise or experience the thrill of a football game firsthand through an immersive Snapchat Lens, sharing the excitement with friends in real-time.

Play Monopoly with AR

Monopoly, the world-famous board game, has gone digital. Promoting the Monopoly GO mobile game and the brand’s collaboration with McDonald’s, fans can now step into the Monopoly world via AR Lenses on Snapchat.

Users can transform into the iconic character with a digital moustache and familiar hat, or dive into a Monopoly-themed digital world, promoting the McDonald’s initiative of collecting game pieces physically or digitally through the app to win prizes. In October, Augmented Reality was at the heart of Monopoly’s marketing strategy.

Virtual Try-Ons by Luxury Brands

Luxury brands are connecting with younger audiences through innovative digital campaigns, and AR is playing a key role. In October, both Dior and Gucci launched visually striking AR Lenses on Snapchat, introducing new products directly in users’ spaces.

By blending luxury with everyday technology, these campaigns make high-end brands more accessible, allowing audiences to interact with products in a fun, immersive way.

The Winx Magic is back…on TikTok!

To promote Winx Club: Magic is Back coming to Netflix, the streaming brand invited fans to step into the shoes of the main characters and experience fairy life through AR on TikTok. Added wings follow the movements of the users with body-tracking technology, making the experience personal, interactive, and immersive.

These AR experiences also encouraged participation in the Dance Challenge, driving user-generated content and allowing fans to share their excitement organically across the platform.

Become the Showgirl on YouTube

It’s no secret that The Life of a Showgirl made a lot of noise in October. Whether we loved or hated it, we couldn’t miss the premiere of the new Taylor Swift album. And the promotion strategy reached all social platforms, engaging users with dances, accessories, and sounds. The marketing didn’t overlook YouTube Shorts.

With the themed Filter, created with YouTube Effect Maker, users can now step into the sparkly shoes of a Showgirl, customize the experience, and pose for the cover, feeling like a pop-star, while dancing to their favourite song from the album.

From immersive games and virtual try-ons to AI-powered transformations and body-tracking effects, the best branded AR filters of the month prove that the future of marketing is interactive, personal, and unforgettable.

As we move deeper into the holiday season, one thing is clear: the most successful campaigns will be those that invite audiences not just to watch, but to play, explore, and become part of the experience.