From Red Bull to Roblox and Dior | Best Branded AR Filters in September

What a month it’s been for AR marketing! 🤯 From beauty to entertainment to FMCG, brands closed out the month with bold campaigns that gave social media users new ways to transform their content through Augmented Reality.

This September, brands used the full potential of every major social platform with AR—Snapchat, TikTok, and even YouTube Shorts, bringing AR experiences to music releases, product launches, and seasonal festivities. From luxury labels to everyday essentials, no one shied away from AR.

AR Culture by Red Bull

This month, Red Bull turned its marketing focus to the Indian culture. Their Snapchat Lenses transformed traditions into interactive AR games, inviting users to explore heritage in a fun, gamified way.

The experience allowed audiences to actively participate in the stories, engage with cultural elements, and celebrate tradition through a modern, interactive lens. By gamifying folklore, Red Bull not only promoted its brand but also created a platform for cultural appreciation and playful exploration that resonated with audiences.

AR Entertainment with Universal

Universal brought movies off the screen and into your hands. From premieres to seasonal events like Halloween and Christmas, AR experiences let users step into the story, become the hero (or villain), and enjoy jaw-dropping effects, animations, and soundscapes.

Each movie fan had an opportunity to interact with Universal, which continues to establish its position as an entertainment brand with an audience-focused approach.

Victoria’s Secret Body Mist collection on Snapchat

Victoria’s Secret brought its new body mist collection to life on Snapchat, allowing users to find their match before even leaving the house. With the AR Lens, users could explore all of the scents through magical visuals that respond to their movements, helping them discover the perfect products that they will love not only by the scent, but also by the full aesthetic they offer.

Caught Orange-Handed by Cheetos

Cheetos launched a playful AR campaign in South Africa, letting fans embrace the iconic orange-stained finger struggle with a laugh. The Lens transformed this fun issue into a shareable Snapchat experience, strengthening the brand’s community.

The campaign also extended to Spotify, featuring immersive 3D audio with Chester the Cheetah, blending music, storytelling, and brand engagement in a way that leaves a lasting impression.

Disney Villains Through AR

In September, Disney embraced its dark side through engaging AR experiences on Snapchat and TikTok. Users could interact with the villains of the stories through the interactive quiz and a randomizer, creating opportunities for quick, shareable fun. The campaigns encouraged audiences to participate in trends, express their personalities, and feel a sense of connection to the brand.

By combining familiar characters with interactive technology, Disney demonstrated how AR can turn fans into active participants, rather than passive viewers, deepening engagement while maintaining the magic of storytelling.

As September has shown, AR has become the go-to tool for connecting with audiences. It bridges the gap between digital and physical spaces, easily reaching users all over the world and turning passive viewers into active participants, who stay with the brand.

For brands willing to embrace creativity and interactivity, AR offers limitless opportunities to stand out, spark conversation, and build lasting connections with their audience. The future of marketing is not just seen—it’s experienced.