Best Branded AR Filters in July | AR Marketing Selection July

This month was dominated by entertainment, specifically movies and TV shows. With so many premieres hitting both cinemas and streaming platforms, social media users were given the chance to literally step into different worlds and become part of the action. These immersive experiences helped build anticipation for each release, transforming excitement into active engagement.

Each campaign this month proves the growing power of Augmented Reality in marketing. AR turns traditional advertising into something interactive and memorable. It not only boosts user interaction and time spent with branded content but also increases organic user-generated content by offering what users crave: entertainment, emotional connection, and a sense of participation.

Let’s take a look at the standout branded AR Filters from July. 👇

Jurassic World: Rebirth

Dinosaur fans had a lot to be excited about this summer. With the release of Jurassic World: Rebirth in early July, AR experiences brought prehistoric thrills to users everywhere. Available on both Snapchat and TikTok, the filters invited users to interact with the film in wild and imaginative ways.

Whether transforming into a roaring dinosaur or simulating being devoured by one, these AR effects allowed users to step directly into the movie’s world, making the danger feel real and the excitement unforgettable.

Dansez Versailles

Dansez Versailles is a cultural AR experience born from a collaboration between Snapchat and the Palace of Versailles. Accessible through the official Palace app, it uses Snapchat’s AR technology to breathe life into the baroque dance traditions of Louis XIV’s court.

Blending history, performance, and innovation, the experience transforms the palace gardens into a moving stage. Visitors are invited to become court dancers and explore how movement once reflected power, prestige, and royal routine.

Squid Game: Season 3

Squid Game is back—and it’s coming straight into your living room. New AR Filters on Snapchat and TikTok use plane tracking features to project iconic characters into your space, no matter where you are.

From eerie, high-stakes challenges to playful takes on the show’s dangerous characters, Netflix gives fans the chance to immerse themselves in the intense, dystopian world of Squid Game, blurring the line between fiction and reality.

The new Superman film has already stirred up buzz across social media, and now users can join the action themselves. A series of Snapchat AR Lenses lets fans experience the superhero universe in creative and personalized ways.

From dressing up as iconic characters, to playing Bitmoji-powered games, to testing out their own virtual superpowers, these experiences allow users to become part of the Superman narrative, not just spectators of it.

July proved once again that Augmented Reality is reshaping how we experience media and storytelling. With major entertainment brands leading the change, AR campaigns went beyond traditional promotion, inviting users to step into fictional worlds, engage with iconic characters, and co-create memorable moments.

Whether through historical elegance, thrilling suspense, or superhero fantasy, each filter delivered on the promise of interaction, immersion, and innovation. As AR technology continues to evolve, brands that embrace these tools are not just advertising—they’re storytelling in the most dynamic way possible.