Best Branded AR Filters in June | AR Marketing Selection June

The marketing world doesn’t slow down. 🚀The thrill left by the Cannes Lions Festival of Creativity has barely settled, and here we are, already equipped with yet another dose of inspiring AR campaigns.

This time, however, we’re focusing on the most recent AR projects, exploring the latest pop-culture trends, using the digital world to participate in ongoing sports events, and dissecting how brands use innovation and immersion to introduce us to their brand-new products.

Whether you cheer for a real-life football team or a family of Dragonriders fighting to rule over a kingdom, this marketing selection will leave you fascinated by AR’s broad possibilities and its impact on the user experience. ⤵️

AR x UEFA EURO 2024

Sports fans can express their support in hundreds of ways, but AR remains on top – and brands know it. Nike, Pepsi, Adidas, and others recognised the potential of the technology, creating football-themed experiences that captivated social media users with fun interactions. Football fans can try their strength with interactive games, try on their favorite team’s jerseys, or see the stunning visuals transforming the world around them.

Euro 2024 Snapchat Lenses turned out to be a great way to advertise products by providing additional entertainment and allowing Snapchatters to connect with other football fans from all over the world.

Bershka’s digital fashion

Bershka has already made its name in the world of digital fashion, and now, collaborating once again with FFFACE.ME Agency, the fashion brand is back with a new collection of t-shirts enhanced with AR technology.

This time, customers can enjoy the summer-themed animations transforming their surroundings into aesthetically pleasing 3D visuals. While those universal T-shirts can already be matched with almost anything, the digital overlays can take your outfit to a whole new level in just a few clicks. Wear it, and share it! 📱

‘House Of The Dragon’ AR Campaigns

Once again, dragons took over the internet. With the second season premiere of House of the Dragon, social media users, just like football fans right now, seek engaging ways to express their support for their favorite team. In this case, however, dragons, magic and politics come into play.

Whether you’re #TeamGreen or #TeamBlack, you can show it through AR filters transporting you to the world of Westeros. You can even go as far as having your own dragon in the middle of your living room – all you need to do is grab your phone and play with the AR Lens!

‘Kalki 2898 AD’ Campaign

Kalki 2898 AD – an Indian Telugu-language science fiction epic film – premiered in June, and fans can already immerse themselves in the futuristic movie known from the big screen.

AR Filters, made in collaboration with @agreal_studios, allow movie enthusiasts to drive the Bujji car through the undiscovered planets or pose on the cover of the movie poster with Bujji Brain. Sounds like something worth trying! 👀

June’s innovative campaigns illustrate how AR is revolutionizing the way brands connect with their audiences. Whether it’s the adrenaline rush of UEFA EURO 2024, the immersive world of House of the Dragon, or the futuristic escapades in Kalki 2898 AD, AR is creating unforgettable moments that set new standards in the marketing world. 🌟