The Spring Into Action Lensathon: Inspiration & Tips #2

The clock is ticking, as the deadline of the Snap AR x Lenslist Spring Into Action Lensathon approaches, but we are not slowing down! More amazing Lenses are waiting to be created, with weekly prizes up for grabs. Let the time pressure motivate you to dive into your work! 🔥

Let’s make a quick recap: your task is to create the most engaging, relevant Snapchat Lenses, in the given categories:

⭐ Pop Culture,

⭐ Interactive,

⭐ Self Expression,

⭐ The World Around You.

Last time, we focused on Interactive and The World Around You (a highly recommended read if you haven’t already!), and today, we’re showcasing Pop Culture and Self-Expression.

Pop Culture 🎤

If there’s one thing that connects us all in social media, it’s knowing everything about everyone. Pop culture plays a significant role in our lives, whether we like it or not. Movies, books, TV shows, celebrity news, they’re all around us, forming shared interests, inside jokes, and meme templates. And that’s precisely the goal of the challenge: come up with an interactive, culturally relevant, and globally relatable Lens.

Encourage Snapchatters to interact with the Lens using universally recognized viral content. It could be anything, like allowing users to become their favourite cartoon character, striking a pose on the cover of a high-end fashion magazine, or ranking popular TV series, you name it.

Self Expression 🎨

Augmented Reality is a form of art, much like a painted canvas. When we view art, we try to understand how the creator expresses themselves, their feelings, and opinions, hoping to relate and connect.

But don’t be scared, it doesn’t have to be that serious! After all, we all, at some point, looked at the picture on the internet and thought “mood”. #Lensathon24 Lenses should reflect just that: the connection between users, shared feelings, thoughts, and popular art styles, encouraging Snapchatters to use the Lenses and express their own personalities – whether it’s by means of a quiz, a randomizer, makeup look, or any artistic visual experience that users can escape into a digital world of shapes and colours.

Submissions 📨

Pick the category and create your Lenses.

To increase your chance of winning a share of the $30,000 prize pool, make sure you properly submit your Lenses. The process might seem complicated at first, but don’t worry! We explain everything step by step. 🧑‍💻

See our Instagram Post for detailed info about the submission process. ⤵️

🗓️ To take part in the challenge, submit your Lenses by May 12.

But don’t forget about the Top Video Post Prizes: early birds have a chance to win additional prizes of up to $500 for the most Daily Unique Posters on Snapchat each week! 🤩

Let’s roll up our sleeves and start acting. There’s still time! 💪