Super Bowl, Bridgerton s4, and Winter Olympics | Best Branded AR Filters in February

What happens when brands put their audience at the center of their strategy? It’s not a secret that passive advertising is out; today’s consumers crave engagement, entertainment, and genuine connection. Augmented Reality delivers all three, turning each campaign into immersive experiences that stay with the audience.

See how top brands like Netflix, NFL, Maybelline, Prime Video, and more are bringing AR to life – and what you can learn from them.

Score Big with Super Bowl AR Experiences

The Super Bowl isn’t just a sporting event, it’s a cultural moment, and AR campaigns are making it more immersive than ever. Using Snapchat and TikTok, fans can now celebrate in interactive ways that go far beyond traditional advertising.

Fans can virtually try on team jerseys, face paint, and fan gear to show off their team pride. Some experiences even let users insert themselves directly into the stadium or onto the field, making it feel as though they are part of the action. These AR Filters encourage social sharing, turning the excitement of the game into a digital interaction between real people.

Step into the Fantasy with the Bridgerton Season 4 Premiere

Bridgerton has always been all about the fantasy. We watch it for the glam, romance, and drama, imagining ourselves attending balls, gossiping with society, and meeting dashing gentlemen or beautiful debutantes. And the AR Campaign for season 4 captures this fairytale spirit perfectly. With the Cinderella story as the main theme of the season, Netflix acts as a modern-day fairy godmother, offering fans the chance to step into the shoes of their favorite characters.

Using Snapchat and TikTok filters, users can transform themselves into Bridgerton characters through an AI-powered Effect, and virtually try on masks as if they get ready for the glamorous masquerade ball. Beyond just promotion, this AR campaign turns passive viewers into active participants, creating memorable, shareable moments that deepen the connection to the series.

SpongeBob Goes Interactive

Paramount understands that kids and younger audiences aren’t just looking to watch. They want to play, interact, and participate. For The SpongeBob Movie: Search for SquarePants, the marketing team turned to AR to create a fun, immersive experience that matches their audience’s expectations.

On Snapchat and TikTok, users can step into SpongeBob’s world, interact with quirky characters, and engage with exciting games. Those experiences encourage fans to create content and share it on their profile, turning marketing into an interactive adventure that perfectly aligns with the film’s playful tone.

Winter Olympics: Cheer for Your Heroes in AR

Sports fans don’t have to be in the stadium to feel the thrill of the Winter Olympics, thanks to AR campaigns that bring the event to life digitally. These activations encourage users to celebrate and support their favorite athletes while creating a shared sense of excitement and community.

By combining immersive technology with global sports culture, AR experiences make events like the Winter Olympics more engaging, memorable, and accessible, turning spectators into participants and amplifying the sense of global community.

Augmented Reality is proving that marketing doesn’t have to be one-sided. By turning audiences into active participants, these campaigns show how creativity and technology can come together to entertain, inspire, and build lasting connections.