Best Branded AR Filters in December | AR Marketing Selection December

The New Year is officially here! 🥳 But before we take off with the new, inspiring projects, let’s take a quick look at the end of 2024. 🔍What happened in December in AR Marketing? See the recap of the best, most creative campaigns and stay up-to-date with the latest trends.

December always brings much inspiration for marketing campaigns, with the Holiday season and New Year celebrations right around the corner, and this year was no exception. But the cozy ambiences, winter wonderlands, and New Year’s resolutions were not the only things that kept us occupied as the month went by. In December, we witnessed the most incredible collaborations, great movie premieres and sports events seizing the power of Augmented Reality in their marketing.

Louis Vuitton x Murakami by Beyond Studio

Twenty years after their famous partnership with Takashi Murakami, Louis Vuitton is bringing back a re-edition featuring the artist’s bold and colorful designs. This collection blends Louis Vuitton’s classic style with a fun, playful vibe, capturing the spirit of Y2K pop culture. Now, connecting with the modern age, the collaboration uses a gamified Snapchat Lens as the perfect connection between playful engagement and immersive storytelling.

The campaign bridges luxury, tradition, and cutting-edge technology, creating a fresh and engaging experience that redefines how younger audiences, who typically feel disconnected from high-end brands, interact with and perceive luxury. By incorporating modern elements like digital innovation and playful design, it makes luxury more accessible and appealing to a new generation.

ESPN’s College Football Playoff Promotion

As the College Football Playoff season kicks off in the USA, ESPN, a leading sports network, is joining in the excitement by promoting the event with immersive experiences. Football fans can share their enthusiasm on Snapchat through interactive features, such as a quick quiz that responds to simple head movements, allowing them to voice their thoughts for the first round.

Fans can also invite others to join the celebration with football-themed 3D accessories and animations, inviting all sports enthusiasts to participate.

This creates an interactive, shared experience that amplifies the thrill of the game and takes fan engagement to the next level, ensuring that sports enthusiasts everywhere are fully immersed in the playoff season.

Lens That x POLIN Museum: AuraMajer AR Experience

The AR Experience for POLIN Museum’s exhibition, (post)JEWISH… Shtetl Opatów Through the Eyes of Majer Kirszenblat, brings pre-war Jewish life to life in a fresh, engaging way. Through Instagram and TikTok, visitors step into Kirszenblat’s vibrant, humorous depictions of a small Polish town, transforming traditional storytelling into an immersive, playful experience.

Extending beyond the museum, this innovative campaign bridges art, history, and technology to reach global audiences. By making history accessible and fun for younger, digitally-savvy generations, The AuraMajer AR Experience demonstrates how creative technology can make history accessible, engaging, and unforgettable.

In celebration of the highly anticipated premiere of Disney’s Mufasa movie, the entertainment giant created an innovative Snapchat Lens to fully immerse fans into the breathtaking world of the animal kingdom. With just a simple tap to open their cameras, the world around the user transforms, bringing characters from the movie right to their screens.

The Lens creates a movie-like ambiance, making fans feel as though they’re stepping right into the story, no matter where they are. This experience amplifies Disney’s storytelling, inviting users to become part of the magic and adventure, enhancing the excitement around the movie’s release.

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As we close the final chapter of 2024, AR showcases its potential to connect technology and marketing, leaving us inspired for the months ahead. December’s campaigns highlighted the perfect blend of creativity and innovation, combining the festive spirit with cutting-edge technology to engage audiences and drive impactful results.

From festive filters to exciting collaborations, brands have set a high bar for what’s possible with AR. As we move into 2025, one thing’s for sure—AR will continue to lead the way in shaping the future of marketing.
Here’s to even more inspiring campaigns in the year ahead! ✨🥂