The Reason Brands Choose Snapchat 👻 | Best Branded Lenses in November

Social AR continues to prove itself as one of the most effective ways to connect and engage with audiences – but where is the best place to do it? While every platform has its own take on AR experiences, this month’s Branded AR Selection takes a closer look at Snapchat’s strategy for attracting both users and brands. 🔍

A lot happened in pop culture this November: Stranger Things season 5 is finally coming, Wicked: For Good kicked off its press tour, and brands have already begun teasing winter holiday campaigns. Snapchat makes all of it accessible, global, immersive, and interactive, letting fans connect like never before.

So, which campaigns caught our eye this month? 👀 Explore the Best Branded AR Lenses in November. ⤵️

Step Into Zootopia 2 whenever, wherever

For the Zootopia 2 premiere, Snapchat and Disney launched a dynamic campaign featuring seven AR Lenses inspired by fan-favorite characters. Each Lens offers a unique way to step into Zootopia, from playful transformations to story-driven effects, giving Snapchatters fresh ways to “Say it in a Snap.”

The experience extends beyond the app with eye-catching OOH campaigns in Los Angeles and a fun “Snapcat” cameo in the movie. Personalized Sponsored Snaps and a Zootopia-themed AR Bar blend digital, physical, and cinematic moments, showing how diverse AR Lenses can unite a fanbase with just a few taps.

Wicked stays on Snapchat For Good

For the premiere of the long-awaited Wicked: For Good, marketing teams went all-in with a series of AR Lenses on Snapchat, giving fans a playful and immersive way to step into the world of the beloved musical. Users could transform into iconic characters like Elphaba, Glinda, or Fiero, experiencing the movie’s magical moments firsthand through their smartphones and bringing a touch of theatrical fun to everyday life.

To bring the experience to life, the Lenses leveraged the full suite of Lens Studio features. Fans could explore immersive backdrops inspired by the film, interact with audio-driven effects that enhanced the sense of magic, engage with their Bitmoji in creative ways, and enjoy AR randomizers that made every experience unique. This combination of tools allowed each user to feel fully immersed in the story, creating a personalized and memorable interaction that built excitement leading up to the movie’s premiere.

Outer Worlds 2 Launches a Lunar AR Adventure

Snapchat and Xbox teamed up to celebrate The Outer Worlds 2 with a groundbreaking AR Lens that uses celestial tracking to scan the actual moon. Powered by advanced sky detection and your phone’s compass, the Lens transforms the moon into the game’s iconic Moon Man, complete with his signature smirk and irreverent personality. Users can even flip the camera to step into the character themselves, making the cosmos feel accessible from anywhere.

The campaign takes immersion further with a custom telescope inspired by in-game items, enhanced by Snapchat AR. Point it at the moon to see Moon Man animate in real time.

Dior Brings Holiday Magic to Snapchat

Dior continues its tradition of bringing Christmas magic to life through AR, this time choosing Snapchat as the platform to reach audiences worldwide. The luxury brand created immersive Lenses that transform its iconic storefronts into sparkling winter wonderlands, complete with twinkling stars, snowflakes, and glowing festive messages.

For the campaign, Dior used geolocation, spreading the Christmas magic from smartphone screens into the streets of New York and Paris. When people passed by the storefronts, the Lenses revealed festive animations that felt personal, and heartfelt, discovering a hidden message in a real-life store. This simple interaction helped bring people together during a time when connection matters most, showing how AR can turn everyday places into shared experiences and make the season feel even more special.

Beyond the visual spectacle, the Lenses invite users to engage with Dior, bridging the gap between luxury and everyday accessibility. By offering a hands-on, magical interaction, Dior allows fans to connect with the brand’s creativity and sophistication from anywhere, without losing its signature exclusivity.

November’s branded AR campaigns show that Snapchat is more than just a social platform. Its a space where creativity, interactivity, and technology meet to create memorable, shareable experiences.

From blockbuster films to luxury retail and immersive gaming, brands are finding new ways to engage audiences in ways that feel personal, magical, and downright playful. As AR technology continues to evolve, the possibilities for brands—and fans—are limitless.