Challenge Tag$ Summary: Winners Celebration
A lot has happened over the past few months: the introduction of Challenge Tags, the launch of the monthly Spectacles Community Challenges, and the regionally focused Middle East Cultural Lensathon. Together with Snap, we made sure to keep you busy in 2025, and we can confidently say that we’re incredibly proud of what the community has accomplished so far.
These activations aren’t just fun competitions. They’re a powerful way to challenge creators to grow, pushing individuals to explore new features, experiment with unfamiliar tools, and step outside their creative comfort zones. With each Lens submitted, developers are evolving their craft, discovering new skills, and gaining confidence in their unique creative voice.
Now, as we mark six months since the launch of Challenge Tags, it’s the perfect moment to reflect. Here’s a look back at what’s happened, the standout results so far, and how developers are rising to each new challenge with creativity and ambition.
Challenge Tags: Monthly Sparks of Creativity
Launched in January 2025, Challenge Tags are a monthly initiative designed to give Lens Creators a themed creative playground, with the added motivation of a $10,000 prize pool (and a $2,500 grand prize) up for grabs each month.
Submissions are judged based on:
➡️ Idea Quality
➡️ Theme Focus
➡️ Implementation of the Idea
Humor (January)
Starting off with a laugh, in January we asked you to create AR Lenses that put a smile on our (and Snapchatters’) faces. Crazy transformations, memes references, and even interactive games that had users playing around with funny voices dominated Snapchat at the beginning of 2025.
See the winning Lenses:
See the full list of winners here.
Music + Lyrics (February)
Focusing on the Lens Studio’s lyrics visualizer, February was all about music. Snapchat turned into a huge party, with users mixing their own sounds, singing along to animated karaoke with greatest hits, and dancing along to their favourite rhythms.
See the winning Lenses:
See the full list of winners here.
Game Madness (March)
This challenge sparked a competitive spirit. In March, AR games took over Snapchat, with developers inviting users to actively engage, whether by moving their heads, controlling the game with their fingers, or even using their whole body. Combined with high-quality visuals, these immersive experiences delivered perfect entertainment that captivated users and kept us coming back for more.
See the winning Lenses:
See the full list of winners here.
Make a Meme! (April)
April was a love letter to Internet culture. Millennial memes and Gen Z brainrot found new life on Snapchat in the most creative forms, keeping the jokes alive for users to enjoy endlessly. The challenge was to experiment with the Transitions Library, new FX components in the Asset Library, or the Media Picker to create viral experiences that users would want to revisit again and again.
See the winning Lenses:
See the full list of winners here.
Animal Kingdom (May)
For the Animal Kingdom Challenge, we invited you to create your most imaginative Lenses, with animals taking center stage. Whether it was a pet-tracking Lens featuring users’ own pets, a virtual zoo, or an immersive jungle experience, the goal was simple: be as original and creative as possible.
🗓️ 🏆 Stay tuned for the winners’ announcement on June 17!
(🔴 LIVE NOW) Bitmojiverse
Missed out on the previous Challenge Tags? No worries, there’s still time to jump in! We’re now accepting submissions for the Bitmojiverse Challenge, where we invite you to explore the brand-new Bitmoji Suite in Lens Studio. This powerful toolkit includes Bitmoji outfit creation, prop generation, and an all-new animation library.
Whether you’re swapping Snapchatters’ faces with their Bitmoji avatars, creating selfie-camera Lenses, making Bitmoji the star (or sidekick) of your next game, or building an entire world full of Bitmoji action, the stage is yours.
🗓️ You have until June 30 to submit your Lenses. Don’t miss out on the prizes! 💸
Learn more and register here.
Why Join as an AR Creator?
For Creators and Developers, AR challenges offer far more than just prize money. They provide a platform to experiment with new features and devices, explore the creative limits of Lens Studio, and also join on a community event, connecting with other Creators around the world.
Experienced on other platforms but new to Lens Studio? This is your sign to shoot your shot. There’s nothing to lose and a lot to gain, including the chance to win up to thousands of dollars.
These challenges are also a gateway to being featured by Lenslist and Snap, opening up valuable exposure opportunities. For many, it’s a chance to grow your portfolio with cutting-edge work, connect with a wider network of developers, and gain increased visibility within the AR community.
Discover how AR Challenges empower AR Creators and offer brands a powerful, authentic way to engage audiences.
⭐ AR Challenges: Your New Marketing Tool to Boost UGC
Looking for the best way to implement AR into your marketing strategy? 🔍 Try out the AR Brainstormer to create unique campaign ideas, use our AR Search engine to look for inspiration, or simply schedule a consultation with us – we’ll be happy to help! ✨
