Best Branded AR Filters in March | AR Marketing Selection March

As spring arrives and Q2 in the marketing calendar kicks off, brands are planning new and exciting campaigns, embracing innovation to improve communication and create engaging experiences for their audiences. Whether aiming to strengthen the community or spark interest among new users, the potential of Augmented Reality in Marketing only grows.

More and more brands recognize the potential of AR Marketing, with some of the biggest names in the industry creating interactive, immersive experiences to promote their products and services.

From luxury brands like Dior to entertainment giants like Disney, AR Marketing puts users at the center of the campaign, offering more than just purchasing opportunities. Easily accessible through social media channels, augmented reality brings entertainment and personalization, directly engaging users in the experience.

Luxury Brands Celebrating Ramadan with AR

As Ramadan remains one of the most significant globally observed holidays, brands are inviting customers to celebrate together. This year, we saw an increase in luxury brands connecting with social media users, especially on Snapchat, through Augmented Reality.

Brands like Dior, Givenchy, and Level Shoes created festive Snapchat Lenses, making the celebration a shared experience for users. Whether spreading good wishes with an interactive AR Lens or creating magical 3D worlds, these brands combined their signature luxury with festive visuals and cutting-edge technology, reaching new, younger audiences. Through Augmented Reality, brands have made their Ramadan campaigns more shareable, interactive, and immersive.

AR Promotion for A Minecraft Movie

Just as the movie’s plot connects the real world with the Minecraft universe, the campaign uses AR overlays on physical spaces (and users themselves) to immerse fans in the cubic wonderland. With the movie premiering in early April, the marketing campaign has sparked anticipation and excitement around the film on Snapchat.

AR Lenses immerse users in the Minecraft world in different ways—whether through fun, interactive AR games featuring visuals from the movie, transforming the environment, or making users a part of the universe. As the movie targets a younger, digital-savvy generation that craves interactive experiences over traditional advertising, AR has proven to be a highly effective promotional tool.

Van Cleef & Arpels: AR Floral Wonderland

Promoting the Alhambra collection, with its emblem of luck, Van Cleef & Arpels created an immersive AR journey for customers on Snapchat. The AR experience allows users to explore the collection through a dual-camera view, transforming real-life spaces with AR overlays. This approach turns the traditional shopping experience into a magical adventure, inviting customers to connect with the brand’s story through animated storytelling that reflects its signature elegance.

The Snapchat campaign allows Van Cleef & Arpels to reinforce its image as a brand that values customer engagement, creating shared, entertaining, and shareable experiences that focus on building community rather than simply promoting products.

Makeup Made Easier with AR

As spring inspires new looks and encourages us to experiment with style, makeup brands are doing their part to make the process easier for their customers. This month, brands like Maybelline, Dior, Fenty, and YSL used digital makeovers to invite users to try their products. While all of them relied on the power of Augmented Reality, their approaches varied depending on the desired effect.

Brands like Armani, YSL Beauty, and Dior made the shopping process easier with virtual try-ons, while Fenty Beauty reached out to makeup beginners with a contour tutorial tailored to their face shapes. Others, like Maybelline and Nyx, showcased their products through interactive AR experiences, featuring the new collection as a game or humorous visualizations, such as makeup base acting as glue that sticks products to the user’s face.

Regardless of the approach, each brand created engaging experiences that encouraged users to experiment with their looks and try new products.

As AR marketing continues to evolve, March showcased how brands are using interactive technology to create deeper connections with their audiences. Whether enhancing cultural celebrations, promoting blockbuster movies, or revolutionizing beauty shopping, AR is proving to be a powerful tool for engagement.

Moving further into 2025, we can expect even more brands to embrace AR, pushing creative boundaries and redefining how consumers interact with products and experiences. Stay tuned for next month’s selection of the most innovative AR campaigns!