Best Branded AR Filters in February | AR Marketing Selection February

On the last day of February, it’s time to reflect on what’s been happening in the world of marketing, and select some of the best AR-powered campaigns that captivated users’ attention. As we slowly transition from winter to spring, brands have been using augmented reality to connect with their audiences, creating innovative entertainment, and setting the stage for what’s to come in the warmer months ahead.

No matter the season, one thing remains clear: AR continues to be a game-changer for marketing, enabling brands to engage users, create immersive experiences, and drive social media excitement.

Companies across industries leveraged AR to create interactive experiences on Snapchat, TikTok, and YouTube from virtual try-ons to gamified advertising. These campaigns not only entertained users but also provided brands with valuable insights into consumer behaviour and preferences.

The Sims AR Game on YouTube

For the 25th anniversary of the first Sims game, the brand reconnected with fans by bringing the game to social media through an interactive AR Effect on YouTube. This gamified experience seamlessly integrated the game’s visuals into users’ phones, creating the feelings of nostalgia and familiarity—especially for those who have played since childhood. The experience focused on collecting points through themed house decorating, which is widely regarded as one of the most beloved aspects of the original Sims game, making it feel even more personal for fans.

Super Bowl 2025 by NFL

The Super Bowl is more than just a sporting event—it’s a cultural phenomenon that dominates social media. This year, the National Football League (NFL) leveraged Snapchat Lenses to amplify the excitement of the Chiefs vs. Eagles matchup. The AR experience allowed fans to capture themed animations, pose with virtual Super Bowl elements, and share the excitement with friends. This activation helped expand the reach of Super Bowl celebrations beyond the stadium, engaging millions of fans across the USA and beyond.

Ray-Ban Meta Virtual Try-On

Virtual try-ons have become a staple for fashion and beauty brands, but Ray-Ban Meta took things a step further with its innovative Snapchat Lens. This AR experience enabled users to try on various styles of smart glasses while also exploring their advanced features, such as a built-in music player and AI assistant. By blending technology with style, Ray-Ban Meta created an engaging and practical tool for users to visualize how these cutting-edge glasses fit into their lives.

Lay’s Interactive AR Experiences

In February, Lay’s based its communication on interactive online experiences. The brand used Snapchat Lenses to create an interactive campaign featuring a head-controlled game and a quiz that matched users with a new Lay’s flavor. The campaign leveraged engaging animations and humor to maintain audience attention beyond traditional advertising.

This approach not only increased brand awareness but also encouraged users to share their experiences, effectively turning participants into brand ambassadors.

Dior’s Snapchat & TikTok Takeover

Luxury fashion house Dior continued its embrace of AR with a sophisticated campaign spanning Snapchat and TikTok. On Snapchat, Dior allowed users to interact with 3D models of its latest accessories, including the Mini Miss Dior Solid Perfume, or D-Dice & Tribales jewellery collection, bringing the brand’s signature elegance to life.

On TikTok, Dior engaged audiences with a personalized AR randomizer that playfully predicted their year ahead. These activations reinforced Dior’s presence in digital marketing while making luxury more accessible through AR technology. By combining immersive experiences with social media trends, Dior successfully engaged a younger demographic while maintaining its signature high-end appeal.

In February, AR campaigns demonstrated the growing role of interactive marketing in brand engagement. From enhancing live event participation to enabling virtual product exploration, Augmented Reality continues to provide innovative solutions for brands to create digital experiences that users look forward to.

With modern customers seeking more personal interactions with brands than simply scrolling through their ads on social media, AR becomes an essential tool in marketing, offering new ways for brands to interact with consumers, and stand out in an increasingly competitive market.