Best Branded AR Filters in November | AR Marketing Selection November

Whether you’re a marketer, tech enthusiast or a regular social media user, Augmented Reality is a tool you don’t want to overlook. For years now, brands from different industries have seized AR’s power in their campaigns, making them more innovative, engaging, and entertaining.

With each new movie premiere, event, or music release, there’s an AR Effect coming, inviting social media users to participate in the campaign directly and turn passive viewing into an active experience. Augmented Reality redefines the way we interact with content, including the key to successful advertising: personalization and interaction.

See the best AR marketing campaigns from November. ⤵️

Are you a good Witch, or a bad Witch? 🧙The premiere of the long-awaited Wicked movie took the Internet by storm, creating dozens of social media trends within days of the release. The magical visuals, incredible cast, and iconic songs from the beloved 2003 musical turned it into an extraordinary experience, that captured the hearts of fans all over the world.

As expected, Augmented Reality became a significant part of the movie’s marketing strategy. The interactive experiences allowed social media users to get to know the Wicked world and its characters, through AI-powered transformations, animations and quizzes.

The AR campaign reached TikTok and even YouTube, building on the additional hype surrounding the new AR platform. The campaign blended nostalgia and innovation, using AR to immerse fans into the enchanting world of Wicked and creating a viral sensation across social media platforms.

Game Awards 2024

Each year, The Game Awards Ceremony gathers the gaming community in shared excitement, summarizing the biggest achievements in the industry, and recognising which productions made it to the top of fans’ favourites in different categories—culminating in the prestigious Game of the Year award.

Celebrating the 10th anniversary of the event, The Game Awards invites social media users on TikTok to play with the themed AR Effects to share their own thoughts about the last decade of gaming, and choose the winner of this year’s edition and create their personal ranking.

This campaign serves as a digital, interactive invitation to the event, highlighting the key role of the community at the Game Awards Ceremony.

To promote the animated movie around younger audiences, Paramount Films turns to Augmented Reality, offering an exciting and engaging way for social media users to interact with the film and spark their interest.

The campaign uses interactive Snapchat Lenses inspired by the movie’s central theme—Sonic vs. Shadow. These experiences invite users to connect with the characters through a fun personality quiz or engaging animations that respond to their movements, fostering a deeper bond with their favourite characters.

Through this interactive approach, the campaign creatively brings the movie to life, enhancing audience engagement and generating buzz ahead of its release.

The Pokémon franchise is no stranger to Augmented Reality—we’ve seen it with Pokémon GO, an AR-based mobile game that united fans like nothing we’ve seen before. But the it didn’t start there. The original Pokémon hype dates back to the ‘90s, with fans collecting cards, trading them and battling each other, sharing their passion for the TV series. But the Community is still alive and well, over 25 years later. Now, fans collect their cards in a mobile Pokémon TCG Pocket, sharing their excitement for the game on Social Media, again with Augmented Reality.

The campaign brings nostalgia and excitement to YouTube—a platform still new to AR Filters—inviting users to try out the animated experience, and unpack their set of cards and see which one they will get, just like in the game.

The Pokémon campaign brilliantly combines nostalgia, innovation, and community, delivering an immersive AR experience that keeps fans engaged across generations.

From movie premieres to major gaming events, in November brands have tapped into the power of AR to immerse users in their worlds, transforming passive content consumption into active, personalized interaction.

Whether it’s Wicked taking social media by storm or the Game Awards inviting gamers to shape the conversation, AR continues to redefine how we experience entertainment, making every campaign more dynamic and memorable. These campaigns not only highlight the growing importance of AR in marketing but also emphasize the role of community engagement in driving success.