Best Branded AR Filters in October | AR Marketing Selection October

Today we’ll explore some of the most standout AR campaigns from October, showcasing how this technology continues to transform marketing, build deeper connections with consumers, and drive engagement in unexpected ways.

From immersive museum activations to entertaining AR games and quizzes, Augmented Reality proved once again to be a game changer for modern marketing in all areas of the market.

And this time, for the first time ever, our Branded Selection has the honour of including YouTube AR Effects alongside other platforms. While we’re still exploring the possibilities of the new Effect Maker, we can’t wait to see how brands will seize its power. 👀

Without further ado, let’s explore some of the best AR campaigns from October! ⤵️

ROSÉ & Bruno Mars on YouTube Shorts

Only a few weeks after announcing Augmented Reality coming to YouTube Shorts, Bruno Mars and Rosé are one of the first ones to utilize the power of a new platform to promote their music, hopefully setting a trend for more artists in the future.

The effects were designed to promote the collaboration with the song APT., by immersing fans into a world of colourful, music-themed animations, frames and transformations. Now, users can use YouTube to connect with other fans and take their experience on the platform to the next level.

State Farm ‘Good Neighbour’ Campaign

As a brand proud of its history, State Farm celebrates its legacy with the Snapchat campaign, aiming to reach new audiences, representing the younger generations.

Through immersive AR Lenses, the insurance brand invites its potential customers to find out more about State Farm’s mission, with a slogan that has been its core dating back to 1971: Like a good neighbor, State Farm is there. Using Snapchat as a channel of communication perfectly aligns with the message, with the platform being easily accessible and present in our everyday lives.

Choose Jameson with Augmented Reality

Collaborating with Snapchat, the GoSpooky agency created an Augmented Reality campaign, inviting all NFL fans celebrating the football season to replace their regular beer with a customized Jameson beverage. The Lens, based on Machine Learning technology, was able to recognize all shapes and sizes of glasses, and based on the scan, replace it with a digital version of the drink with Jameson Whisky instead.

The digital world of The Wild Robot

The movie follows the story of a robot named Roz shipwrecked on a deserted island, who must learn to adapt to the new world surrounding him and challenge the obstacles that come with being lost in a beautiful, but foreign land. Promoting the movie, Universal Pictures approached Beyond Studio to create an immersive experience that transports Snapchatters into the world from the movie.

Now, users can use the Lens to transform the world around them, by creating a beautiful landscape full of butterflies and even interacting with them, feeling like the main character of the movie—just by opening the Snapchat App.

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Last month, we saw how AR is not only enhancing user interaction but also paving the way for exciting developments, especially with platforms like YouTube entering the AR space. With more brands embracing this cutting-edge technology, we can expect even more dynamic campaigns in the months to come.

From immersive campaigns that engage the senses to virtual activations that bring brand stories to life, the possibilities are only expanding.