Best Branded AR Filters in August | AR Marketing Selection August
From beauty brands making shopping easier with virtual try-ons to AR movie marketing turning users into the main characters, August was packed with creative campaigns engaging audiences worldwide.
In marketing, AR benefits both brands and users. For brands, AR filters offer a unique way to connect with audiences, boost engagement, and enhance visibility across platforms. For users, these interactive and immersive experiences foster a sense of direct involvement.
As brands continue to explore the potential of AR, we’re witnessing innovative campaigns that not only grab attention but also build lasting connections. Augmented reality is proving to be more than just a trend—it’s a powerful tool in modern marketing.
Beetlejuice, Beetlejuice
As the temperature is slowly dropping and we’re saying goodbye to summer, the spooky season is upon us, starting with the Beetlejuice, Beetlejuice premiere. As expected, the campaign of Tim Burton’s new movie includes AR experiences, allowing users to step into the graphic world of the undead.
The campaign took over all 3 platforms, with dedicated AR experiences for Snapchat, Instagram and TikTok. Walking away from the limits of using only one platform made the promotion more accessible, reaching bigger audiences and increasing engagement.
Gladiator II
24 years after the original, The Gladiator finally has a sequel. And while the long-awaited movie is set to premiere in November, the producers are hyping fans up for months with incredible trailers, interviews and now also AR experiences, available both on Instagram and TikTok.
Through these AR filters, users are transported to ancient Rome, transforming into warriors ready to fight for freedom in the arena. Actively participating in the campaign through AR experiences, users form a closer connection to the movie’s themes, characters, and atmosphere, keeping the excitement alive well before the movie’s release.
by paramountpicturesuk
by paramount_pictures_germany
Feels Like I’m Falling In Love..💕🎵
In anticipation of their next album, Coldplay has released a new song, capturing the first, exciting moments of falling in love. But what’s a song without a music video?
Now, fans can head on directly to Instagram or TikTok, to create their own video using a playful AR experience inspired by the song. They can then share these videos on their social media channels to connect with fellow fans – and even the band itself. Aside from building stronger relationships with the audience, engaging fans directly into the campaign with an AR filter boosts organic reach and builds its impact on social media, often leading to viral moments across social media.
by coldplay
by coldplay
See more branded AR filters from August ⤵️
by mypulsarofficial
by clarinsofficial
by peugeot
by dolcegabbana_beauty
by bmwswitzerland
by hypebeasttw
SNAPCHAT
by officialdlr
by Beyond Wonderland
by disneystudios
by cocacola
by playarstudio
by sephoramesnaps
by maybelline
by clinique
by nyxcosmetics
by Heineken
by nfl
by redbull
by fredjewelry
by playarstudio
TIKTOK
by peacock
by essence.cosmetics
by catrice.cosmetics
by dior
by fentybeauty
by streamonmax
From blockbuster movie promotions to music releases and beauty campaigns, AR is proving to be an invaluable tool for creating engaging, far-reaching marketing campaigns that audiences look forward to.
Stay tuned for next month’s roundup, where we’ll explore the latest in AR-driven campaigns pushing boundaries and setting new standards for interactive marketing. 🚀
Looking for the best way to implement AR into your marketing strategy? 🔍Try out the AR Brainstormer to create unique campaign ideas, use our AR Search engine to look for inspiration, or simply schedule a consultation with us – we’ll be happy to help! ✨
