Best Branded AR Filters in July | AR Marketing Selection July

The first thing that stands out about July’s AR campaigns is that Snapchat emerged as the go-to platform for many brands. Marketers leveraged Lens Studio’s cutting-edge technology to create highly engaging experiences that captivated users worldwide.

But Snapchat wasn’t the only platform making waves. In July, both Instagram and TikTok also hosted a variety of AR campaigns, with beauty brands, musical artists, and the entertainment industry blending the physical and virtual worlds into interactive features that users loved.

Olympic Games Paris 2024

As the world’s eyes focus on Paris, social media users can celebrate the Olympics wherever they are, thanks to augmented reality. 🌎 Lenses on Snapchat and Instagram AR Filters — promoted by both the official Olympic account and AR Creators — are generating additional buzz around the event. With Olympic-themed AR Filters, users can find out which iconic mascot they are, try on a retro Olympic hat from the first Paris Games, or celebrate breakdancing’s debut as an Olympic sport.

Phryge, the official mascot of the Paris Olympics, can now also appear directly in your living room, bringing the spirit of unity, passion, and the transformative power of sport to your real-life space.

Pepsi’s AR Campaigns

Pepsi’s not slowing down with its creative marketing, once again reaching for augmented reality to engage its customers and build positive relationships through interactive and fun experiences.

Whether it’s celebrating Euro 2024, offering summer-themed sunglasses try-ons, or allowing users to create a personalized adventure with their own Bitmoji, Pepsi is constantly seeking new ways to revolutionize the customer experience.

Bol’s AR recipe for summer

Bol is targeting younger audiences with interactive AR experiences that showcase their best products. Snapchatters can use Bol’s AR Lenses to become the hero of a mini-game, collecting points or singing their hearts out in an animated karaoke session that appears on their phone screens.

Choose your AR sport with Ralph Lauren

This summer is all about sports. With Euro 2024, Copa América, and the Olympic Games happening almost simultaneously, sports have taken center stage in marketing campaigns.

Now, the luxury fashion retailer Ralph Lauren joined the hype with its latest AR Campaign accessible through the Snapchat app. Users can point their phones at the space in front of them to see the iconic patches flying around or play their favourite sport directly in an AR arena.

McDonald’s Collector’s Edition AR Promotion

McDonald’s collectables are an iconic part of pop culture, evoking nostalgia for those who grew up collecting toys, posters, plates, cups, merch, games and trading cards from their favourite franchises. Now, McDonald’s is back with a limited edition of the Collector’s Edition.

The collectible cups are also available in the digital world for everyone who’s missing out on the real-life version. Users can choose their favorite franchise, whether it’s Shrek or Barbie, and see animated 3D models appear in their own space or right next to their heads.

The cups themselves are also enhanced with Augmented Reality. By scanning the object with a Snapchat Lens, users can bring the collectibles to life on their screens—unlocking a fun, engaging experience!

July’s AR campaigns demonstrated the immense potential of augmented reality to create engaging, memorable experiences that resonate with audiences. From the global excitement of the Olympic Games to innovative campaigns by iconic brands like Pepsi and Ralph Lauren, AR is proving to be a versatile tool for storytelling and brand engagement across various platforms.

Whether through Snapchat, Instagram, or TikTok, these campaigns show how AR can bridge the gap between the physical and digital worlds, offering users interactive and personalized experiences that leave a lasting impression