Best Branded AR Filters in February | AR Marketing Selection February

In the ever-evolving world of marketing, staying ahead and keeping a pulse on the latest trends in the market is a must. Augmented Reality, with its ability to create immersive experiences, is undeniably one of the most effective tools in a marketer’s arsenal. Brands from various industries continue to prove the power of AR with their most innovative campaigns, using digital features to engage the user and reach new audiences through UGC.

Discover the best branded AR campaigns from February, which have seamlessly integrated technology to engage, inspire, and leave a lasting impression on their audiences. Step into the immersive world of beauty, entertainment, sport and more, with the AR filters that won the hearts of users all over the world.

Super Bowl AR Celebrations

The National Football League’s annual league championship game is always a big event, and this year was no different. Many brands – including the NFL itself – chose to celebrate the big game through Augmented Reality, creating engaging content for all Snapchat users. Whether it’s a football mini-game to play or predicting the score, the platform ensures entertaining celebrations.

Dune: Part Two Lenses

Celebrating the premiere of the long-awaited Dune: Part Two, fans can now play with movie-themed AR effects on TikTok, Snapchat, and Instagram wherever they are. With one of the Lens, users are transformed into one of the Fremen riding the infamous Sandworms, just like the characters in the movie. To make the experience even more realistic, the back camera activates the animation of dropping a Thumper device from the film onto the ground in front of the user to summon the Sandworms.

Redbull AR Advertisement

Redbull has brought its signature graphic style to the digital realm, crafting AR experiences that promote its energy drinks. These campaigns are centred around animated, interactive engagements, inviting users to participate in a digital, 3D race, jump to avoid obstacles and strive to surpass their previous scores, or simply vibe in a commercial-style car to the beat of the music.

February’s AR campaigns showcased the innovative and dynamic ways in which augmented reality continues to captivate and engage audiences across various industries. From immersive brand experiences to interactive storytelling, these campaigns pushed the boundaries of creativity and technology, leaving a lasting impression on consumers worldwide. In the changing landscape of digital marketing, one thing remains clear: AR isn’t just a trend—it’s a transformative force that’s here to stay.