Creator Spotlight: Malcolm Walker

Creator from 🇺🇸 United States

Hi, Malcolm! Please, tell us something about yourself.

I’m French, living in New York. I’m an experiential designer by profession. I’ve been making filters since 2017.

How many effects have you created so far and for which platforms?

1 Facebook / 40 Instagram / 42 Snapchat

Name the best effects you created and briefly describe them.

BlackEye (Snapchat) – This is the most realistic filter I’ve created. It looks like you were in a fight.

Dark Heart of Skyrim (Instagram) – This is a branded filter I created for Bethesda. I love video games.

The Pencil (Instagram) – This filter puts a pencil in your nose. I just love funny filters.

Which platform for creating AR filters is your favourite and why?

Lens Studio is more technically advanced but Spark AR has some seriously powerful nodes for how few and simple they all. Both platforms have to learn from each other and I would pick that platform.

What in your opinion makes an AR effect successful?

Branding, lol… No its all about the experience. I work in experience design and I always strive to disconnect the user from the real world. Feeling like you’re really there is a successful filter to me.

If there is anything else you would like to share please do it here:

Thank you.

Worth the attention