Creator Spotlight: Katya Pavlenko

Creator from 🇬🇧 United Kingdom

Hi, Katya! Please, tell us something about yourself.

I come from a film background. My interest in AR started during the lockdown, and pretty soon I realized I would love to make it my job. I am a freelance creator.

How many effects have you created so far and for which platforms?

I have created more than 15 AR filters. All of them are for Instagram.

Name the best three effects you created and briefly describe them.

The biggest breakthrough: Horoscope; the most beautiful: Head In the Clouds; the most unique: Flower collage.

Which platform for creating AR filters is your favourite and why?

I work in Spark AR since it’s the platform I use the most, I get all my inspiration from there and most of the news about the world.

What in your opinion makes an AR effect successful?

I believe it depends on the person that uses it. If it’s an influencer, I would go for something versatile, because it’s about following fashion and trends. If it’s a fashion brand, I feel like they can give you more space to create since they already have their platform and their niche, they literally tell you what fashion is right now.

Worth the attention