Creator Spotlight: Jeferson Araujo

Creator from 🇧🇷 Brazil

Hi, Jeferson! Please, tell us something about yourself.

I am an Augmented Reality creator for social networks. Based in Brazil, I attend clients worldwide, from personal profiles and digital influencers to multinational companies.

How many effects have you created so far and for which platforms?

More than 300, all of them for Instagram.

Name the best three effects you created and briefly describe them.

Expensive, which is a makeup filter used by makeup artists and influencers everywhere.

Gatto, which is a face mask filter which adds a glass cat mask to the user.

Y2K It Girl, which adds a heavy makeup look with flying pink money signs that people adore.

Which platform for creating AR filters is your favourite and why?


What in your opinion makes an AR effect successful?

Everyday usability.

Worth the attention