Creator Spotlight: Aleksey Efremov

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects?

I am an artist and designer from Russia. I studied the principles of structuring and processing information, sociology and psychology of behavior. My artistic practice is the study of human reactions in the modern digital environment. As well as the search for opportunities to expand human experience with the help of modern technology.

As a creator, I do media support for brands and projects.

How many effects have you created so far and for which platforms?

Over 15 on Facebook

Name the best three effects you created and briefly describe them.

Molecula – minimally sufficient effect, which allows to receive content, which gives more freedom for self-expression


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molecula filter test //- 9419

Post udostępniony przez Aleksey Efremov | Солар (@solar.w)

Caroline – A filter that helps uniquely animate the photo.


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Post udostępniony przez Aleksey Efremov | Солар (@solar.w)

Almost all my filters make a photo alive. I deliberately pay attention to it.

Which platform for creating Augmented Reality Effects is your favourite and why?

Spark AR friendly to the user and develops in the AR with you.

What in your opinion makes an AR effect successful?

The ability to express oneself without the strong influence of the author.

I am very happy to be at this time along with the topic of who opens up new horizons of opportunities. This energy is really felt. I want to help develop this area. New fractal dimension.

Worth the attention