Guides to AR in social media, interviews with Creators, tips for marketers and influencers

All about AR on F8 2019 Conference

As the F8 2019 Conference has ended, we take a look at what has been said about Augmented Reality during those two days between April 30 and May 1. Many point out that this time the role of AR was not so big as during last year’s F8, with the main accent put on privacy, […]

Spark AR Segmentation Challenge Summary

Two days ago Spark AR Creators announced the winners of the second Spark AR Community Challenge. This time, creators were given a task of developing an effect using the segmentation feature, which enables users to distinguish a person from the scenery. It can be used, for example, to create effects changing a background or placing […]

Valentine’s Day AR Collection

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]

Christmas AR Gathering

We all know that Christmas provides a huge boost for marketing activations. So, from the business viewpoint, Christmas time is a perfect opportunity for boosting sales and building a positive image. On the other hand, consumers might get fed up with the overwhelming amounts of similar content surrounding them both in the streets and on […]

Spark AR Community Challenge Winners

Over two months ago Spark AR Studio has become available on Instagram. Any of the Spark AR Creators could apply to be a part of beta (and still can, here). Following this, Spark AR Community’s Admins announced a contest, the Spark AR Community Challenge, for the best Instagram Camera Effect. The participants had a chance […]

Scariest Halloween AR Effects

Here we would like to show you some of the best Halloween Facebook Camera Effects. Not all of them are scary, but they’re surely worth sharing! Each holiday presents marketers with different opportunities for fan engagement. Pumpkins, monsters, witches and skulls are things that are to be used during Halloween, so they’re all below. Enjoy […]

All you need to know after the F8 2018 conference

During Facebook’s annual conference for developers and businesses we got a glimpse of what’s next for Facebook, Instagram, and Messenger in terms of AR, bots and few other game-changing solutions. We gathered all the new stuff in a brief summary, so that you can have a full understanding of what the future holds for Facebook […]

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