Guides to AR in social media, interviews with Creators, tips for marketers and influencers

Top 10 Branded and Inspirational Instagram AR Effects of May 2020

Welcome to our first selection of best Instagram AR effects! 👋 Every day we browse Instagram to add new effects to our Lenslist collection. So, finally, we thought that we could use our amazing tracking skills to share with you 10 of them we found most extraordinary while browsing Instagram in May 🤩 Five of […]

Sharing Links to Instagram AR Effects Is Now Possible – Learn How They Can Help Your Campaign

Every AR effect published on Instagram, Facebook or Snapchat has its own URL. On Instagram, they look similar to this one: https://www.instagram.com/a/r/?effect_id=990686051271204 But till last week, Instagram was the only one that didn’t make all of the effect links accessible for everyone. The only way to open an Instagram effect was directly through Stories, Effects […]

Augmented Reality in 2019: Was the Past Year A Breakthrough?

To answer this question, we run through last year’s press and through our own blog posts, dug into our own experiences from managing Lenslist database, and took an overall look at what happened during 2019 when it comes to social media AR. 2019: The Year of the New Functionalities Both Snapchat’s Lens Studio and Facebook’s […]

Have Fun with AR During Christmas | +80 Effects Collected

Merry Christmas to you all! 🎄 We want this post to be your guide to AR effects for this year’s Christmas. If you don’t have Santa’s suit or you won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of this holidays! Instagram | […]

Five Magical AR Christmas Campaigns

It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]

Scary Reality: Your Guide to Augmented Halloween 2019

We want this post to be your guide to AR effects for this year’s Halloween. If you can’t dress up or won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of the holidays! Tonight is the night! 🎃 Scare, trick and amuse others […]

Spark AR & Watchmen HBO Mask Off Challenge

Two days ago the results of the third Spark AR Community challenge has been announced. This time it was special, though. For starters, unlike last year’s Spark AR Community Challenge which was organized in connection with the start of Instagram AR beta and Spark AR Segmentation Challenge, submitted effects’ theme was strictly given. HBO, who […]

Instagram Celebrities Using AR Effects

One of the most exciting things that can happen to AR Creator is when someone significant uses their effect. Of course, the satisfaction from the fact that a famous artist or entrepreneur fancy their artistic vision is not the only benefit here. It’s been established long ago that nothing boosts the number of impressions of […]

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