Guides to AR in social media, interviews with Creators, tips for marketers and influencers

1st Year of Weekly Selections In Retrospect

It’s been a year since we came up with the idea of ‘Weekly Selections’ – our team’s choice of freshly created Instagram AR effects, published every Friday. As we’re extremely proud of how the Spark AR Community responded to them, we’re taking a look back to celebrate this past year. Weekly Selections became a true […]

Newest Snap AR Update: Say Hello to Lens Studio 4.1 👋

Once again folks at Snap did not disappoint our Creators Community with a brand new Lens Studio 4.1 update! Check out the hottest, newest features with doubling of the size limit as the sweetest cherry on top! 🍒🤩 1. From 4 to 8MB – Double the size, double the possibilities! 👯‍♀️ Size limit is one […]

What’s New for Instagram AR Effects After 2021 F8 Refresh

The last two weeks were big for Instagram AR. First, 2 long-awaited new capabilities for Spark AR landed, and then F8 Refresh (yearly Facebook conference) introduced a number of exciting developments for AR Creators. This article will briefly lead you through everything that you’d like to know about what’s new. New capability #1: Multi-Class Segmentation […]

2021 F8 Hackathon Wrap-Up & Lenslist Selection

As one of the official partners of this year’s edition of F8 Hackathon, we are very exicted to share with you our wrap-up of the contest. Discover winning projects, browse through the selection of submissions made by our team and hear from the winner of a Track 1 challenge: Matthew Chen. As the amounts of […]

Snap Partner Summit 2021 AR Wrap-Up

For nearly two years now, Snap has been taking big steps to prove that they’re not only a camera company, but also the biggest innovator in the Augmented Reality space. They have released truly next-level updates to Lens Studio last year and in March 2021, they took the first place in the Fast Company AR/VR […]

Snap Creators Collaborate with Google ARCore to Publish 5 Lenses for #EarthWeek

For this year’s #EarthWeek, Snapchat collaborated with Google’s ARCore and a few talented Creators to bring awareness to environmental issues with the power of Augmented Reality and Depth API. Snapchat opened many creative doors for Lens Creators by introducing SnapML, Body Tracking and LiDAR last year. For the #EarthWeek they’ve prepared something for those who […]

F8 Refresh: Hackathon | Find Out Why It’s Worth to Register NOW!

Calling all AR and AI innovators! Facebook is kicking off their latest virtual hackathon next Monday May 3rd, in the lead up to F8 Refresh! They’re welcoming global developers and creators to take part in a hackathon featuring Spark AR and Wit.ai challenges next week, for the chance to win up to USD$100,000 in cash […]

LACMA x Snapchat Present: Monumental Perspectives

LACMA x Snapchat present Monumental Perspectives, bringing AR Monuments to life and celebrating diverse histories across LA During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year […]

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