Guides to AR in social media, interviews with Creators, tips for marketers and influencers

How AR Can Change The Fashion Industry

If the recent COVID-19 related lockdown taught us, creative marketers, anything, it’s that we need a change when it comes to doing business and marketing. It made us think about the future of retail, e-commerce and of course the part AR and VR will have in transforming many businesses or even whole sectors of our […]

100+ Instagram AR Filters to Try On Glasses Virtually

Many realize that Augmented Reality is a perfect tool for creating virtual fitting rooms. But did you know that all it takes to try on eyewear is AR on social media in the form of Instagram filters or Snapchat lens? In this article, we cover some of the best filters made by eyewear brands and […]

Why Luxury Brands Love Instagram AR?

Snapchat and Instagram AR effects are sometimes treated as silly, immature and unnecessary – unfortunately also by those who are decisive when it comes to digital marketing strategy. But luxury brands like Dior, Louis Vuitton, Gucci or Prada prove them wrong by consistently implementing Instagram AR effects into their campaigns. Let’s start with a cliché: […]

Sports Events’ AR Playbook

One year ago, I’ve started my adventure with Lenslist Blog by preparing the collection of Best Lenses of World Cup 2018. A lot of great AR effects were created for this special occasion, but frankly, it wasn’t that surprising to me. Why? Because sports events are a huge part of the entertainment industry and they […]

AR Trends Among Music Bands

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

Sweetened Reality: Confectionery AR Marketing

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

How Augumented Reality is taking over Travel Industry

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

AR Revolution in Automotive Industry

After two articles dealing with the topics of AR technology in Beauty and Movie & TV Series business (that you can catch up with here and here), it is now time to talk about the automotive industry. It might go unnoticed how the augmented reality solutions are being implemented into the products and marketing campaigns […]

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