Guides to AR in social media, interviews with Creators, tips for marketers and influencers

10 Purposes of Using AR Effects in Social Media Marketing

Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]

Distribution of AR Effects on Instagram & Facebook

Creating an AR effect for your brand is only the first step in launching a digital campaign with an Instagram or Facebook Camera Effect included. The second one is to properly present your AR effect to the world and engage the audience with it. In this article, we’ll show you how it can be done […]

Target Tracking on Instagram: Blending AR with Reality

10 days ago Spark AR Team made Target Tracking (aka Image Tracking) available to Instagram. This feature allows AR effects to be triggered by pointing the camera at a certain image, eg. a logo, product packaging or a movie poster. In this article, you’ll find some of the first Instagram AR effects using this functionality […]

AR Marketer’s Guide 3: Intro to Snapchat Lenses

Despite Instagram’s pressure, Snapchat remains an important social media platform, especially in the US. Snapchat AR effects, called Lenses, are an important part of the platform and its identity. In fact, it is Snapchat that in 2015 introduced social media – and many people – to Augmented Reality. Now, their AR services are still being […]

Instagram AR Basics: How to Use and Publish Branded Effects

A few days ago Instagram AR beta was opened. It means that from that moment everyone, including brands, can publish their own AR effects on Instagram. It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen […]

Getting Started with Augmented Reality Marketing

Augmented Reality (AR), is a technology that puts a computer-generated image over a user’s view of the real world, thus enhancing or changing it in a particular way. Unlike VR, it doesn’t replace the real world completely but interacts with it instead. It has already been used in medicine, military or factories. A few years […]

AR Revolution for Brands on Instagram

If you are an Instagram user there is no doubt you have come across Augmented Reality (AR) effects while going through your Instagram Stories. At the moment, only individual Creators enrolled for closed beta program are able to create and publish such effects using Facebook’s Spark AR platform. All funny masks, 3D models and virtual […]

AR + Messenger: What Is Now (Part 2)

Although, as it’s already been said in the first part of this article (AR + Messenger: What Will Be), branded AR effects are still yet to come to Messenger Chatbots, there is a way to use Facebook Camera Effects inside them effectively. There are not many case studies of such usage, but existing ones are […]

AR + Messenger: What Will Be (Part 1)

F8 2018 Conference: back to the future Sometimes, in order to see the future, we have to take a look back. This is the case when we want to talk about Facebook Messenger custom Camera Effects. Announced in detail and with a few case studies during the 2018 F8 Conference, the integration of AR with […]

Snap Camera: Snapchat Filters on Your Desktop

Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour through the functionalities […]

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