Guides to AR in social media, interviews with Creators, tips for marketers and influencers

100+ Instagram AR Filters to Try On Glasses Virtually

Many realize that Augmented Reality is a perfect tool for creating virtual fitting rooms. But did you know that all it takes to try on eyewear is AR on social media in the form of Instagram filters or Snapchat lens? In this article, we cover some of the best filters made by eyewear brands and […]

NBA Basketball AR Filters for Instagram & Snapchat

As NBA is about to come back in a couple of days in a Disney World “bubble” campus, we take a look at how franchises are using AR filters in social media marketing 🏀 Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has […]

TikTok AR Filters for Brands

This article is an extract of soon-to-come Lenslist ebook ‘AR in social media’. It contains basic information about AR filters on TikTok which can now be used by brands. Keep in touch to know when the ebook is ready or write to us if you’re interested in publishing AR filter as a brand on TikTok. […]

Facebook AR Ads: Why You Should Definitely Use Them for Retail

If you’re looking for a way to engage your fans and raise brand awareness using Augmented Reality, Instagram is the place to do it. The platform is full of viral AR effects and influencers who use them everyday. If you’d like, on the other hand, to boost online sales by offering your fans a try-on, […]

Boosting Sales Using AR Effects for Social Media

Learn: which AR functionalities are available on different social media platforms, how you can use AR to boost your sales, about benefits of using AR effects in marketing. Augmented Reality first came to social media through Snapchat. The ability to take selfies with added virtual pet ears together with Pokemon Go became the pioneering applications […]

Why “What _ Are You” Effects Are Still So Popular

It’s been over three months since it started, when around New Years Eve @arnopartissimo published Which Disney? AR effect on Instagram. He surely couldn’t have imagine what a trend he was creating! Now, there are hundreds of, as we like to call them, randomizer effects. And over 80 of them are on Lenslist already. Check […]

How to organize AR contests?

Organizing a contest is one of the 10 purposes of using AR effects in social media marketing. The most popular kind of effects used as a contest’s challenge is, obviously, an AR game. But it’s not the only one to choose from, though, so we would like to share with you some ideas for contests […]

Why Luxury Brands Love Instagram AR?

Snapchat and Instagram AR effects are sometimes treated as silly, immature and unnecessary – unfortunately also by those who are decisive when it comes to digital marketing strategy. But luxury brands like Dior, Louis Vuitton, Gucci or Prada prove them wrong by consistently implementing Instagram AR effects into their campaigns. Let’s start with a cliché: […]

Sharing Links to Instagram AR Effects Is Now Possible – Learn How They Can Help Your Campaign

Every AR effect published on Instagram, Facebook or Snapchat has its own URL. On Instagram, they look similar to this one: https://www.instagram.com/a/r/?effect_id=990686051271204 But till last week, Instagram was the only one that didn’t make all of the effect links accessible for everyone. The only way to open an Instagram effect was directly through Stories, Effects […]

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