What do people love about festivals? Energizing live music, favorite artists going wild on stage, steamy atmosphere, thematic tents… and unforgettable memories made with friends or people that you’ve just met. Undoubtedly, music festivals are one of the most anticipated events not only for music lovers but also performers and brands all around the world. […]
Snapchat 🤝 Businesses Lens Fest prepared something for both sides – not only for Creators but also for Businesses 💡 Let the best of the best from the Snap AR team take you on an enriching journey, where you’ll find out how Entrepreneurs, Developers, and Partners make use of Lenses to go beyond traditional […]
6th monthly selection of Instagram Branded* Filters is here! We’ve curated 30 effects published by brands for marketing purposes in July to keep you up to date and inspire you to include Augmented Reality in your own digital campaign 🔥✨ *Branded filters are AR effects that have been ordered by a brand, an artist or […]
We present to you the 2nd selection of best branded* Instagram AR filters. We’ve curated 42 effects from those published in March, including experiences prepared by such brands as Porsche, Lacoste, Lancome, or Mac Cosmetics. Find out the rest of the brands and artists below 👇 *Branded filters are AR effects that have been ordered […]
Recruters need to keep up with the new challenges that hiring employees brings. More and more often brands invest their energy in organizing resourceful recruitment campaigns that use new technologies, including AR filters, to better relate to younger audiences. McDonald’s and other companies have used them already, getting suprisingly good results. Headhunters don’t limit themsleves […]
Recently, we spoke with guys from Areyes Studio who focus on developing a content for social media about future of AR gaming. The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging […]
Snapchat provides a number of success stories from the campaigns that used AR Lenses for marketing. We gathered 3 of them launched by beauty brands to see how did AR impact their outcome. L’Oreal Men Expert Lens: keeping attention for almost 2 minutes L’Oreal AR Lens was a part of multi-product campaign for the launch […]
Recently, Facebook for Business published a few success stories of brands which had used Facebook AR Ads. As they provide some hard statistics on how well the AR campaigns can do (which is a very hot commodity among marketers), we’ve decided to take a closer look and put them together to save you some time. […]
If the recent COVID-19 related lockdown taught us, creative marketers, anything, it’s that we need a change when it comes to doing business and marketing. It made us think about the future of retail, e-commerce and of course the part AR and VR will have in transforming many businesses or even whole sectors of our […]
A couple of years ago, when Snapchat introduced its first filters, the platform boomed with new followers. Everyone wanted a photo with a cool doggy-showing-its-tongue face or with a beautiful sparkling background. Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of […]
