Recently, Facebook for Business published a few success stories of brands which had used Facebook AR Ads. As they provide some hard statistics on how well the AR campaigns can do (which is a very hot commodity among marketers), we’ve decided to take a closer look and put them together to save you some time. […]
If the recent COVID-19 related lockdown taught us, creative marketers, anything, it’s that we need a change when it comes to doing business and marketing. It made us think about the future of retail, e-commerce and of course the part AR and VR will have in transforming many businesses or even whole sectors of our […]
A couple of years ago, when Snapchat introduced its first filters, the platform boomed with new followers. Everyone wanted a photo with a cool doggy-showing-its-tongue face or with a beautiful sparkling background. Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of […]
After weeks of hard work, we are proud to present to you 220 pages of our ebook about AR in social media. It contains information essential for every brand or artist that wants to publish their own AR filter on Instagram, Facebook, Snapchat or TikTok. Our goal is to help anyone interested in Augmented Reality, […]
Many realize that Augmented Reality is a perfect tool for creating virtual fitting rooms. But did you know that all it takes to try on eyewear is AR on social media in the form of Instagram filters or Snapchat lens? In this article, we cover some of the best filters made by eyewear brands and […]
As NBA is about to come back in a couple of days in a Disney World “bubble” campus, we take a look at how franchises are using AR filters in social media marketing 🏀 Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has […]
This article is an extract of soon-to-come Lenslist ebook ‘AR in social media’. It contains basic information about AR filters on TikTok which can now be used by brands. Keep in touch to know when the ebook is ready or write to us if you’re interested in publishing AR filter as a brand on TikTok. […]
If you’re looking for a way to engage your fans and raise brand awareness using Augmented Reality, Instagram is the place to do it. The platform is full of viral AR effects and influencers who use them everyday. If you’d like, on the other hand, to boost online sales by offering your fans a try-on, […]
Learn: which AR functionalities are available on different social media platforms, how you can use AR to boost your sales, about benefits of using AR effects in marketing. Augmented Reality first came to social media through Snapchat. The ability to take selfies with added virtual pet ears together with Pokemon Go became the pioneering applications […]
It’s been over three months since it started, when around New Years Eve @arnopartissimo published Which Disney? AR effect on Instagram. He surely couldn’t have imagine what a trend he was creating! Now, there are hundreds of, as we like to call them, randomizer effects. And over 80 of them are on Lenslist already. Check […]
