Guides to AR in social media, interviews with Creators, tips for marketers and influencers

AR for HR: Using Snapchat and Instagram Filters in Recruitment Campaigns

Recruters need to keep up with the new challenges that hiring employees brings. More and more often brands invest their energy in organizing resourceful recruitment campaigns that use new technologies, including AR filters, to better relate to younger audiences. McDonald’s and other companies have used them already, getting suprisingly good results. Headhunters don’t limit themsleves […]

Social media AR games is the latest trend in gaming

Recently, we spoke with guys from Areyes Studio who focus on developing a content for social media about future of AR gaming. The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging […]

How AR Can Change The Fashion Industry

If the recent COVID-19 related lockdown taught us, creative marketers, anything, it’s that we need a change when it comes to doing business and marketing. It made us think about the future of retail, e-commerce and of course the part AR and VR will have in transforming many businesses or even whole sectors of our […]

How Augmented Reality is Changing Content Marketing Experience

A couple of years ago, when Snapchat introduced its first filters, the platform boomed with new followers. Everyone wanted a photo with a cool doggy-showing-its-tongue face or with a beautiful sparkling background. Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of […]

100+ Instagram AR Filters to Try On Glasses Virtually

Many realize that Augmented Reality is a perfect tool for creating virtual fitting rooms. But did you know that all it takes to try on eyewear is AR on social media in the form of Instagram filters or Snapchat lens? In this article, we cover some of the best filters made by eyewear brands and […]

NBA Basketball AR Filters for Instagram & Snapchat

As NBA is about to come back in a couple of days in a Disney World “bubble” campus, we take a look at how franchises are using AR filters in social media marketing 🏀 Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has […]

TikTok AR Filters for Brands

This article is an extract of soon-to-come Lenslist ebook ‘AR in social media’. It contains basic information about AR filters on TikTok which can now be used by brands. Keep in touch to know when the ebook is ready or write to us if you’re interested in publishing AR filter as a brand on TikTok. […]

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