Recruters need to keep up with the new challenges that hiring employees brings. More and more often brands invest their energy in organizing resourceful recruitment campaigns that use new technologies, including AR filters, to better relate to younger audiences. McDonald’s and other companies have used them already, getting suprisingly good results. Headhunters don’t limit themsleves […]
Recently, we spoke with guys from Areyes Studio who focus on developing a content for social media about future of AR gaming. The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging […]
Snapchat provides a number of success stories from the campaigns that used AR Lenses for marketing. We gathered 3 of them launched by beauty brands to see how did AR impact their outcome. L’Oreal Men Expert Lens: keeping attention for almost 2 minutes L’Oreal AR Lens was a part of multi-product campaign for the launch […]
Recently, Facebook for Business published a few success stories of brands which had used Facebook AR Ads. As they provide some hard statistics on how well the AR campaigns can do (which is a very hot commodity among marketers), we’ve decided to take a closer look and put them together to save you some time. […]
If the recent COVID-19 related lockdown taught us, creative marketers, anything, it’s that we need a change when it comes to doing business and marketing. It made us think about the future of retail, e-commerce and of course the part AR and VR will have in transforming many businesses or even whole sectors of our […]
A couple of years ago, when Snapchat introduced its first filters, the platform boomed with new followers. Everyone wanted a photo with a cool doggy-showing-its-tongue face or with a beautiful sparkling background. Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of […]
After weeks of hard work, we are proud to present to you 220 pages of our ebook about AR in social media. It contains information essential for every brand or artist that wants to publish their own AR filter on Instagram, Facebook, Snapchat or TikTok. Our goal is to help anyone interested in Augmented Reality, […]
Many realize that Augmented Reality is a perfect tool for creating virtual fitting rooms. But did you know that all it takes to try on eyewear is AR on social media in the form of Instagram filters or Snapchat lens? In this article, we cover some of the best filters made by eyewear brands and […]
As NBA is about to come back in a couple of days in a Disney World “bubble” campus, we take a look at how franchises are using AR filters in social media marketing 🏀 Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has […]
This article is an extract of soon-to-come Lenslist ebook ‘AR in social media’. It contains basic information about AR filters on TikTok which can now be used by brands. Keep in touch to know when the ebook is ready or write to us if you’re interested in publishing AR filter as a brand on TikTok. […]
