Guides to AR in social media, interviews with Creators, tips for marketers and influencers

Instagram AR Trend: Using Iris Tracking to Alter Your Eyes

For a few months now the technology of iris tracking has been available to Spark AR creators. So it’s about time to present to you some of the most impressive use cases and show when to implement it for marketing. The most popular AR trend now Trends on social media come and go, but for […]

10 Purposes of Using AR Effects in Social Media Marketing

Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]

Target Tracking on Instagram: Blending AR with Reality

10 days ago Spark AR Team made Target Tracking (aka Image Tracking) available to Instagram. This feature allows AR effects to be triggered by pointing the camera at a certain image, eg. a logo, product packaging or a movie poster. In this article, you’ll find some of the first Instagram AR effects using this functionality […]

All about AR on F8 2019 Conference

As the F8 2019 Conference has ended, we take a look at what has been said about Augmented Reality during those two days between April 30 and May 1. Many point out that this time the role of AR was not so big as during last year’s F8, with the main accent put on privacy, […]

AR + Messenger: What Is Now (Part 2)

Although, as it’s already been said in the first part of this article (AR + Messenger: What Will Be), branded AR effects are still yet to come to Messenger Chatbots, there is a way to use Facebook Camera Effects inside them effectively. There are not many case studies of such usage, but existing ones are […]

Snap Camera: Snapchat Filters on Your Desktop

Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour through the functionalities […]

The Best AR Portals for Facebook and Snapchat So Far

Portals are the closest thing to VR that augmented reality has to offer. It doesn’t mean, though, that either of them is better or worse – they’re just different. In case of swaping the world around you completely, AR has one obvious advantage: you can do it using only your smartphone. And so, with the […]

Best AR Games for Facebook and Snapchat created so far

Games are one of the most engaging ways of interacting with fans. That also applies to Facebook Camera Effects and Snapchat Lenses. AR Games allows you to use touch, facial expressions and motion to compete for high scores with others. Thanks to AR Studio and Lens Studio many games have emerged in recent months and […]

All you need to know after the F8 2018 conference

During Facebook’s annual conference for developers and businesses we got a glimpse of what’s next for Facebook, Instagram, and Messenger in terms of AR, bots and few other game-changing solutions. We gathered all the new stuff in a brief summary, so that you can have a full understanding of what the future holds for Facebook […]

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