Recently, we spoke with guys from Areyes Studio who focus on developing a content for social media about future of AR gaming. The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging […]
FINALLY! A feature the whole AR Creators Community has been waiting for, came to us with the newest update of Lens Studio (3.1) – 2D Full Body Tracking is here and… we can’t be more here for it! Snapchat came in with this update in a perfect moment – when (thanks to TikTok) rear-view videos […]
After weeks of hard work, we are proud to present to you 220 pages of our ebook about AR in social media. It contains information essential for every brand or artist that wants to publish their own AR filter on Instagram, Facebook, Snapchat or TikTok. Our goal is to help anyone interested in Augmented Reality, […]
One of the biggest advantages of Instagram AR over Snapchat lens was the clarity that came with the creators’ and brands’ profiles. Now, with Snapchat adding its own brand profiles with lenses tab, Snapchat has a chance to get back on track when it comes to branded AR. Brand Profiles, which are now in a […]
The new version of Lens Studio comes with a new look and new templates including those using Machine Learning, like hand gestures, foot tracking or custom segmentation. But the real game-changer is a feature called SnapML: it gives creators unprecedented freedom by enabling them to add their own ML models to enhance their lenses. Besides […]
Sound has been proven to play a crucial part when it comes to AR effects. The best stories presenting them are enriched with a fitting song, and a music industry fell in love with social media AR long ago – there are almost 200 promotional effects on Lenslist that were either inspired by a song […]
With the new version of Spark AR, which was published on May 12, Gallery Textures have come to Instagram. This functionality lets people add an image from their phone’s camera roll to an effect on Instagram. Excited as we were, we’ve managed to collect some of the first effects featuring this tech, share some of […]
If you’re looking for a way to engage your fans and raise brand awareness using Augmented Reality, Instagram is the place to do it. The platform is full of viral AR effects and influencers who use them everyday. If you’d like, on the other hand, to boost online sales by offering your fans a try-on, […]
For a few months now the technology of iris tracking has been available to Spark AR creators. So it’s about time to present to you some of the most impressive use cases and show when to implement it for marketing. The most popular AR trend now Trends on social media come and go, but for […]
Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]
