Guides to AR in social media, interviews with Creators, tips for marketers and influencers

How to implement AR in Fashion – inspirational guide

Conquering the fashion industry nowadays must involve the WOW effect – with the amount and intensity of competition for your customers’ attention, it’s hard even for the best products to sell out without taking your marketing strategy to the next level – we’re sure many designers, and marketing strategists can agree. To stand out in […]

Lens Fest 2021 Recap: Business Track

  Snapchat 🤝 Businesses Lens Fest prepared something for both sides – not only for Creators but also for Businesses 💡 Let the best of the best from the Snap AR team take you on an enriching journey, where you’ll find out how Entrepreneurs, Developers, and Partners make use of Lenses to go beyond traditional […]

Facebook Connect Recap: New Spark AR Features Are Here & The Role of an AR Creator in the Future of Meta

With the recent heated debates circulating around the topic of metaverse – a new way of interacting in digital spaces, which includes decentralized networks, digital currencies, personal avatars, collecting 3D assets or even real-estate, basically a more visual code-word for Web3.0 – Facebook Connect was definitely one of the most anticipated events for everyone who […]

Newest Snap AR Update: Say Hello to Lens Studio 4.1 👋

Once again folks at Snap did not disappoint our Creators Community with a brand new Lens Studio 4.1 update! Check out the hottest, newest features with doubling of the size limit as the sweetest cherry on top! 🍒🤩 1. From 4 to 8MB – Double the size, double the possibilities! 👯‍♀️ Size limit is one […]

What’s New for Instagram AR Effects After 2021 F8 Refresh

The last two weeks were big for Instagram AR. First, 2 long-awaited new capabilities for Spark AR landed, and then F8 Refresh (yearly Facebook conference) introduced a number of exciting developments for AR Creators. This article will briefly lead you through everything that you’d like to know about what’s new. New capability #1: Multi-Class Segmentation […]

Snap Partner Summit 2021 AR Wrap-Up

For nearly two years now, Snap has been taking big steps to prove that they’re not only a camera company, but also the biggest innovator in the Augmented Reality space. They have released truly next-level updates to Lens Studio last year and in March 2021, they took the first place in the Fast Company AR/VR […]

Full Spark AR Masterclass By Eddy Adams Is Out

Wanting to learn how to make Instagram filters, but don’t know where to start? Or maybe you’re an AR hobbyist that wants to take it to the next level? Well, Eddy Adams has just finished his Spark AR Masterclass that you can enroll in for free! The course is built around a 12-chapter sci-fi fantasy […]

SnapML in Lens Studio: An Overview of ML Model Types and Use Cases

As promised, we come to you with the second part of our SnapML x Fritz AI article, this time with a guest post from Austin from the aforementioned Fritz AI. Austin will tell you all about possible use cases for utilizing their software to create many types of ML-enabled, powerful AR experiences. Without further ado, […]

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