With the new version of Spark AR, which was published on May 12, Gallery Textures have come to Instagram. This functionality lets people add an image from their phone’s camera roll to an effect on Instagram. Excited as we were, we’ve managed to collect some of the first effects featuring this tech, share some of […]
If you’re looking for a way to engage your fans and raise brand awareness using Augmented Reality, Instagram is the place to do it. The platform is full of viral AR effects and influencers who use them everyday. If you’d like, on the other hand, to boost online sales by offering your fans a try-on, […]
For a few months now the technology of iris tracking has been available to Spark AR creators. So it’s about time to present to you some of the most impressive use cases and show when to implement it for marketing. The most popular AR trend now Trends on social media come and go, but for […]
Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]
The title is probably a stretch, but being able to add many different filters to your Instagram is certainly extremely useful. To this point, the only way to use VSCO filters inside Instagram was to manually adjust filter, contrast, saturation and highlights following guidelines from websites like this one: vscofilterhacks.com. Just to be clear: using […]
10 days ago Spark AR Team made Target Tracking (aka Image Tracking) available to Instagram. This feature allows AR effects to be triggered by pointing the camera at a certain image, eg. a logo, product packaging or a movie poster. In this article, you’ll find some of the first Instagram AR effects using this functionality […]
As the F8 2019 Conference has ended, we take a look at what has been said about Augmented Reality during those two days between April 30 and May 1. Many point out that this time the role of AR was not so big as during last year’s F8, with the main accent put on privacy, […]
Although, as it’s already been said in the first part of this article (AR + Messenger: What Will Be), branded AR effects are still yet to come to Messenger Chatbots, there is a way to use Facebook Camera Effects inside them effectively. There are not many case studies of such usage, but existing ones are […]
Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour through the functionalities […]
Portals are the closest thing to VR that augmented reality has to offer. It doesn’t mean, though, that either of them is better or worse – they’re just different. In case of swaping the world around you completely, AR has one obvious advantage: you can do it using only your smartphone. And so, with the […]
